Arif Febrianto

Jakarta based Graphic Designer with 10+ years of experience creating branding, marketing, and corporate communication materials that help businesses communicate clearly and build stronger brands. I've worked with corporations, creative agencies, startups, SMEs, and entrepreneurs across mobility, logistics, hospitality, retail, manufacturing, beauty, food & beverage, education, and lifestyle. My experience spans brand identity, integrated marketing campaigns, corporate communications, digital design, event branding, websites, and sales enablement materials across both digital and print.

I enjoy turning complex ideas into clear visual solutions and working closely with marketing, communications, and cross functional teams to create work that is consistent, practical, and aligned with business goals. In recent years, I have integrated AI-assisted creative workflows into my design process, leveraging tools such as ChatGPT, Claude, Gemini, and Leonardo AI to accelerate ideation, improve production efficiency, and enhance creative exploration while maintaining human judgment, design quality, and strategic thinking for work efficiency. Beyond delivering visuals, I'm passionate about continuously improving creative workflows, exploring emerging technologies, and building purposeful design systems that combine creativity, efficiency, and business impact.

Graphic Designer at PT ADI SARANA ARMADA Tbk (ASSA Group) (2022-04 – 2026-04)

Create branding, marketing, and corporate communication materials that support ASSA's nationwide mobility ecosystem, including car rental, fleet management, logistics, auction, and electric vehicle businesses.

• Create integrated marketing materials for digital and print campaigns across multiple ASSA business units, supporting both B2B and B2C initiatives.
• Design creative assets for social media, paid advertising, websites, landing pages, email marketing (mailchimp), and corporate communications while ensuring brand consistency.
• Produce company profiles, sales kits, proposal presentations, brochures, merchandise, and other marketing materials used by business development and sales teams.
• Develop visual assets for corporate events, exhibitions, product launches, Annual General Meetings (RUPS), town halls, and internal engagement programs, including booth graphics, stage visuals, LED content, and event branding.
• Partner with Marketing Communications, Digital Marketing, UI/UX, developers, and cross-functional teams, including IT, HC, GA & SHE, Audit, BPM, DMS, and Solution Center, to deliver clear, effective visual communication.
• Design branch branding, signage systems, and operational graphics that strengthen a consistent brand experience across ASSA's nationwide network.
• Capture commercial photography and corporate event documentation for marketing campaigns, executive events, and internal communications.
• Use AI tools such as ChatGPT, Claude, Gemini, and Leonardo AI to support research, brainstorming, and early creative exploration while keeping design decisions and
• Manage multiple projects simultaneously, balancing tight deadlines with quality, consistency, and attention to detail.

Senior Graphic Designer at CROWN KREATIF (2021-03 – 2022-03)

Worked with creative strategists, account managers, and marketing teams to develop branding and integrated marketing campaigns for clients across corporate, retail, lifestyle, and digital industries.

• Developed creative concepts and visual direction for branding, integrated marketing campaigns, and promotional initiatives across a range of client accounts.
• Designed marketing materials for digital advertising, social media, websites, presentations, print collateral, and branded content while maintaining each client's visual identity.
• Collaborated with account managers and strategists to turn campaign goals into clear, engaging creative solutions aligned with each brand.
• Created key visuals, campaign identities, promotional materials, and supporting assets for product launches, seasonal campaigns, and corporate communications.
• Managed multiple client projects simultaneously, balancing priorities while delivering high quality work on schedule.
• Contributed to brainstorming sessions, visual exploration, and campaign development from concept through final production.
• Provided feedback and guidance to junior designers on layout, typography, visual hierarchy, brand consistency, and production best practices.
• Coordinated with production vendors and internal teams to ensure digital and print deliverables met quality standards and technical requirements.

Art Director at CONCREATE LIVING | REE DERMA | KK PLASTIK DAUR ULANG (2020-02 – 2021-02)

Led the creative direction for brands in the home decor, skincare, and manufacturing industries, shaping brand identities and marketing materials across digital and print.

• Led the creative direction for brand identity development, visual systems, and integrated marketing campaigns across multiple brands.
• Created brand identities, packaging, campaign concepts, and marketing materials tailored to each brand's goals and audience.
• Planned and directed product, lifestyle, and campaign photography for digital marketing, e-commerce, advertising, and social media.
• Oversaw the production of websites, digital advertising, social media content, printed materials, product catalogs, and promotional assets to maintain a consistent brand presence.
• Worked closely with business owners, marketing teams, and production partners to develop creative solutions that supported business and marketing goals.
• Managed creative projects from concept to final delivery, ensuring quality, consistency, and on time execution across multiple projects.
• Combined creative direction with hands on design, contributing to branding, packaging, marketing communications, photography, and digital experiences throughout each project.

Graphic Design Instructor / Trainer at PPKD JAKARTA SELATAN (2019-02 – 2020-01)

Delivered practical graphic design training, helping aspiring designers build the skills, confidence, and portfolio needed to begin their careers in the creative industry.

• Delivered industry oriented graphic design training, equipping aspiring designers with practical creative skills, technical knowledge, and portfolio ready projects that prepared them for professional careers in the creative industry.
• Hands on training covering graphic design fundamentals, including typography, layout design, color theory, visual hierarchy, branding, and visual communication principles.
• Taught industry standard creative software including Adobe Photoshop, Illustrator, and Corel Draw through project based learning and real world design simulations.
• Guided students in developing portfolio ready projects such as brand identity systems, marketing materials, posters, editorial layouts, and promotional campaigns.
• Mentored students through creative problem solving, design critiques, and one on one coaching to strengthen conceptual thinking and technical execution.
• Evaluated student progress and provided constructive feedback that improved design quality, presentation skills, and professional readiness.
• Prepared participants for entry level creative careers by introducing industry workflows, design best practices, production standards, and how to build portfolios for job applications and freelance work.

Graphic Designer at TUGU HOTELS & RESTAURANTS (2017-03 – 2019-01)

Created marketing and visual communication materials for one of Indonesia's heritage inspired hospitality brands, supporting hotels (HOTEL TUGU BALI, BLITAR, MALANG, LOMBOK), restaurants (TUGU KUNSTKRING PALEIS, LARA DJONGGRANG & LA BIHZAD BAR, SHANGHAI BLUE 1920, and DAPOER BABAH), cultural events, and seasonal campaigns across digital and print.

• Designed marketing materials for hotel promotions, restaurant campaigns, seasonal events, and cultural programs across digital and print media.
• Produced menus, brochures, posters, banners, flyers, in venue displays, and point of sale materials while maintaining TUGU's distinctive heritage inspired visual identity.
• Created social media content and digital marketing assets to support promotional campaigns and strengthen brand visibility.
• Worked closely with marketing and operations teams to develop creative materials that enhanced the guest experience and supported business goals.
• Conducted food, beverage, interior, hospitality, and event photography for use across marketing campaigns and digital channels.
• Supported projects from concept through final production, ensuring quality, accuracy, and consistency across all deliverables.
• Coordinated with print vendors, production partners, and internal teams to deliver marketing materials on time.

Graphic Designer | Digital Marketer | Branding Designer at FREELANCE (2014-06 – Present)

Work with startups, SMEs, entrepreneurs, and growing businesses to create branding, marketing, and digital design solutions that help them build stronger brands and communicate more effectively.

• Design complete brand identity systems, including logos, visual identity guidelines, typography, color palettes, and supporting brand assets.
• Create marketing materials across digital and print, including social media content, digital advertising, brochures, company profiles, presentations, packaging, merchandise, and promotional materials.
• Design websites, landing pages, and UI ready marketing assets that strengthen each client's online presence.
• Produce commercial, product, and lifestyle photography, along with short-form promotional videos for marketing campaigns, e-commerce, and social media.
• Develop packaging, product labels, and retail marketing materials that create a consistent brand experience across online and offline channels.
• Work directly with business owners and founders to understand their goals and turn ideas into practical, effective visual solutions.
• Manage projects from initial discovery and concept development through design, production, and final delivery, balancing quality with deadlines.