Aru Datu

Senior branding and graphic design professional with 15+ years of experience creating visual identities, packaging, marketing communication, and brand systems for consumer products, startups, agencies, and in-house marketing teams. Experienced in translating business objectives into strategic visual communication, with particular strength in demographic-driven branding, international packaging design, and AI-enhanced creative workflows.

Senior Graphic Designer / Visual Branding Specialist at PT CGKN (PT Cakra Guna Karya Nusa) (2025-05 – Present)

Lead visual branding development across products and marketing communication for prints as well as digital needs. Create branding, promotional, digital, and campaign assets aligned with commercial objectives and marketing programs. Maintain consistent brand identity while integrating AI-assisted creative production into design workflows.

Communication Consultant — Freelance at PT BRIN (Calla Pierre Skincare) (2025-11 – 2026-02)

Consulted on branding and social media strategy for a beauty product launch. Developed visual communication direction and supported digital brand positioning.

Communication Consultant — Freelance at Cuci Cuci Laundry Yogyakarta (2026-01 – 2026-02)

Provided branding and marketing communication consulting for a laundry service based on Yogyakarta.

• Developed social media marketing and branding strategy.
• Advised on visual communication and brand presentation for promotional activities.
• Translated product positioning into appropriate communication strategies for digital audiences.
• Supported the development of a consistent visual and marketing direction for the digital marketing activities.

Senior Graphic Designer / Visual Branding Specialist at PT Ongkowidjojo (2021-11 – 2025-04)

Led branding, packaging, and product presentation for consumer products. Designed demographic-focused visual systems across packaging, promotional, and digital media. Collaborated closely with marketing teams to deliver cohesive brand communication.

Freelance Graphic Designer at webmate.co (Freelancer Agency) (2017-10 – 2021-10)

Design branding, labels, and packaging for international consumer products. Produce visual communication tailored to various markets around the globe.

Branding Consultant & Coach at Orbit Startup Incubator (2017-01 – 2017-04)

Guided startups in developing brand positioning and visual identity. Provided branding consultation, creative direction, and founder coaching.

Senior Graphic Designer at Dondong Photography & Videography (2009-08 – 2014-11)

Produced marketing collateral, editorial layouts, storyboards, illustration, and photography. Managed diverse creative projects from concept through final production.

• Brand Strategy & Visual Branding
• Visual Identity Development
• Art Direction & Creative Direction
• Target-Demographic Visual Strategy
• Digital & Social Media Creative
• Website & UI Prototyping
• Product Presentation
• Creative Concept Development
• Illustration & Hand Drawing

Industrial Product Design – BANDUNG INSTITUTE OF TECHNOLOGY (2002 – 2006)