Arsyie Akbar

Corporate Communications Specialist with 8+ years of experience in the financial and automotive sectors (Mandiri Tunas Finance, BCA Finance). Expert in crisis management, media relations, and reputational risk mitigation. Adept at driving stakeholder engagement and ensuring regulatory compliance through stringent quality control. Holds a Master’s in Corporate Communication and a Junior PR Certification

Event & Site Manager at PT Smash Padel Indonesia (2025-06 – Present)

One of the biggest padel club in Jakarta

• Coordinated event logistics to ensure seamless execution and maintain high standards for attendee experience and operational efficiency.
• Directed site safety protocols to guarantee compliance with regulations and minimize risk during event setup and operation.
• Managed vendor relationships to secure timely delivery of services and materials, optimizing budget adherence and service quality.
• Orchestrated cross-functional teams to align event objectives with organizational goals, enhancing overall project coherence and success.
• Implemented process improvements for event workflows, increasing team productivity and reducing setup and teardown times.
• Monitored site operations continuously to ensure compliance with safety standards, significantly reducing incident rates during high-profile events.
• Scheduled and supervised site maintenance activities to uphold facility standards, enhancing operational reliability and visitor experience during major events.
• Optimized event layouts and traffic flow to enhance attendee navigation, increasing overall engagement and satisfaction during tournaments and exhibitions.
• Implemented real-time inventory tracking for event supplies, reducing shortages and ensuring seamless operations throughout multiple tournament days.
• Designed and executed comprehensive site layouts that maximized space utilization, improving attendee flow and enhancing overall event accessibility.

Marketing Manager at PT Wahana Sejahtera Indonesia (2025-01 – 2025-06)

One of the biggest used car warranty in Indonesia

• Directed cross-functional teams to develop integrated marketing campaigns that increased brand visibility and customer engagement.
• Optimized digital advertising strategies to improve campaign performance and maximize return on marketing investment.
• Established market research protocols to identify emerging trends and guide product positioning decisions.
• Coordinated content creation efforts to ensure consistent messaging across all customer touchpoints and channels.
• Aligned marketing initiatives with sales objectives to enhance lead generation and accelerate the sales pipeline.
• Implemented performance tracking systems to monitor campaign effectiveness and inform data-driven adjustments.
• Partnership collaborations to expand market reach and strengthen brand credibility.

Sales & Marketing Manager at PT Dasa Prima (2023-06 – 2024-12)

One of the biggest digital print shop in Depok, West Java

• Directed cross-functional teams to develop sales strategies that increased market penetration and enhanced customer acquisition rates.
• Established marketing campaigns aligned with brand positioning to improve customer engagement and strengthen competitive advantage.
• Coordinated sales forecasting and pipeline management to optimize resource allocation and improve revenue predictability.
• Aligned product launches with market demand insights to maximize adoption rates and accelerate time-to-market.
• Orchestrated collaboration between sales and marketing to streamline lead qualification processes and boost conversion efficiency.
• Spearheaded cross-channel promotional initiatives that elevated customer retention rates and enhanced overall brand recognition in saturated markets.

Event Operation Manager at PT Finture Tech Indonesia (2024-12 – 2025-03)

One of the first Financial Technology Aggregator in Indonesia. Fintech activation, nationwide logistics, and vendor management.

• Managed large-scale on-ground activations and booth maintenance across multiple cities in Indonesia to drive user acquisition for the paylater aggregator.
• Controlled project lifecycles from concept to execution, ensuring all visual productions met strict timelines and budget constraints.
• Strategically identified high-traffic event locations aligned with target demographics to maximize brand exposure and lead generation.

Marketing Event & Promotion Manager at PT Bussan Auto Finance (2021-02 – 2022-12)

Official Leasing Partner of Yamaha Indonesia. Automotive financing expertise especially in event, promotion, activation and influencer marketing.

• Developed and managed multi-channel promotional budgets and annual reports for official Yamaha Indonesia leasing campaigns.
• Designed and executed influencer and KOL management strategies to amplify brand reach and support sales growth.
• Supervised a wide network of third-party agencies and vendors to ensure consistent execution of marketing publications.

Corporate Communication Assistant Manager at PT Mandiri Tunas Finance (2017-07 – 2021-02)

Mandiri Tunas Finance is a subsidiary of Bank Mandiri and Tunas Ridean Group that specializes in new car loans.

• Enhanced stakeholder engagement and brand consistency by formulating comprehensive external communication strategies.
• Drove regulatory compliance by leading cross-departmental efforts to standardize external communication content.
• Strengthened brand transparency and public confidence through swift and strategic handling of all media inquiries.
• Mitigated reputational risks and ensured messaging accuracy by implementing stringent quality assurance protocols.
• Cultivated strong brand loyalty and audience interaction by designing customer-centric communication initiatives.
• Led the strategic planning and successful implementation of all MTF Corporate Social Responsibility (CSR) programs.

External Communication Supervisor at PT BCA Finance (2014-03 – 2017-07)

BCA Finance is a subsidiary of Bank BCA that specializes in new and used car loans.

• Directed the development of external communication strategies to ensure consistent brand messaging and improve stakeholder engagement.
• Coordinated cross-functional teams to align communication content with compliance standards, enhancing regulatory adherence.
• Prioritized timely responses to media inquiries, increasing transparency and strengthening public trust.
• Established quality control processes for all outgoing communications, improving accuracy and reducing reputational risks.
• Aligned communication campaigns with customer needs to boost audience engagement and brand loyalty.
• Responsible for all BCA Finance CSR Programs

Lecturer at Siap Sukses (2023-05 – 2023-12)

Siap Sukses is partner of PraKerja. As lecturer in Basic Communication for Employee

Bachelor in Anthropology – Universitas Airlangga (2008-06 – 2013-10)

Masters in Corporate Communication – Universitas Paramadina (2020-09 – 2022-08)