Sr. Digital Marketing Manager at Euromedica Group (2025-06 – Present)
Leading group-wide digital marketing strategy with clear accountability for quality lead generation, revenue contribution, and CPL optimization. Managing multichannel digital initiatives across European Slimming Centre, Euroskinlab, SKIN+, SLIM+, Sempvrna, and Eurohairlab.
- Own and lead group-wide digital marketing strategy with clear accountability for quality lead generation, revenue contribution, and CPL optimization.
- Drive performance marketing excellence across paid digital channels (Meta, Google, TikTok, YouTube), ensuring measurable impact on sales pipeline and clinic bookings.
- Design and optimize full-funnel acquisition frameworks that convert digital demand into qualified leads, appointments, and closed sales.
- Partner closely with sales leadership, clinic operations, and medical teams to align marketing outputs with revenue targets and operational capacity.
- Continuously improve Cost per Lead (CPL), lead quality, and conversion efficiency through data-driven targeting, creative optimization, landing page performance, and CRM integration.
- Translate complex performance data into executive-level insights, enabling informed budget allocation and scalable growth decisions.
- Manage and optimize multi-brand digital budgets to maximize ROI, profitability, and sustainable performance.
- Establish lead quality standards and qualification models to ensure marketing-generated leads deliver tangible business value.
- Oversee website and digital touchpoint optimization to improve conversion rates and customer acquisition efficiency.
- Lead, mentor, and scale high-performing digital marketing teams while managing external agencies and strategic partners.
- Ensure all digital initiatives comply with healthcare and medical advertising regulations while maintaining premium brand positioning.
- Drive continuous improvement through market intelligence, competitive benchmarking, and digital innovation.
- Accelerated revenue and sales growth through performance-focused digital acquisition strategies.
- Achieved consistent CPL improvement while maintaining strong lead quality across multiple brands.
Sr. Performance Marketing at Masari Group (2019-11 – 2026-01)
Managing and implementing online marketing strategy for Masarishop.com with focus on Google Channel (SEM, GDN, Shopping, YouTube Ads) and Social Media Channel (Facebook Ads, Instagram ads, Tiktok ads). Responsible for Google Analytics, Google Tag Managers, Google Merchant Center, Facebook Commerce Manager, Google Data Studio, and Google Search Console.
Social Media Ads Performances in first year: Increase (+291.74%) Revenue, (+140%) sales total, and (+294%) ROAS. Saving cost (8.10%) and Decrease CPA until (-77.74%). Avg.
Achievement: ROAS more than (+500%)* or 5x (*ios14 impact).
Google Ads Performance in first year: Increase (+143%) Revenue, and (+192%) ROAS.
Best Achievement: ROAS (+1000%) or 10.48x.
- Managing & Implementing online marketing strategy for Masarishop.com focus on Google Channel (SEM, GDN, Shopping, YouTube Ads) and Social Media Channel (Facebook Ads, Instagram ads, Tiktok ads).
- In charged in Google Analytics, Google Tag Managers, Google Merchant Center, Facebook Commerce Manager, Google Data Studio, & Google Search Console.
- Daily monitoring performing ads & Constantly optimize marketing activities to improve return on ad spend (ROAS) and drive Sales Revenue.
- Creating and executing a strong performance marketing strategy & execution plan such as Funnel Marketing for all performances channel like drive awareness to generate new user, boost purchase conversion, remarketing strategy & retention in digital channel.
- Conducted with Product Growth team to improving Performance Marketing.
- Optimize channel to increasing Conversion Rate (CVR), Average Order Value (AOV) of product.
- A/B test campaign to get best result on Purchase Conversion Value and CPA efficiently, and expand various channel to maximize performances based on trends.
- Working closely with Marketing team, Web Dev team, and Graphic Designer in communicating the right content in Digital Marketing, strategic planning according to our activities calendar.
- Managing budgets and analyze for particular campaign for Masari Group. (Petit Bateau, Glow Living Beauty, Lanvin, etc).
- Responsible (KPIs) to boost traffic website, Revenue Growth, Cost Investment efficiency.
- Provide weekly report to related team as regular update.
Digital Marketing Manager at Ann's Bakehouse & Creamery (2018-11 – 2022-06)
- Social Media Ads Performances Best Achievement: 25.40x (+2,540%) ROAS
Digital Marketing Manager at FATIH INDONESIA (2020-02 – 2021-05)
- Social Media Ads Performances Best Achievement: 25.88x (+2,588%) ROAS
Digital Marketing Specialist (Paid Media Performances) at Adira Finance (2018-08 – 2019-11)
- Paid Media Performances & budget control handling.
- Build and implement digital marketing plan and strategy.
- Manage and maintain audience performance and key metric measurement.
- Controlling digital media strategy through competitive research, platform determination, benchmarking (KPI), messaging and audience identification.
- Boost traffic company through all media ATL & BTL.
- Hands on experience on managing campaigns on Google Ads (SEM, GDN, Youtube), Facebook & Instagram Ads, Mobile Networks, Retargeting, Programmatic & Publisher Networks.
- Hands on experience on managing campaigns on TVC, Radio ads, OOH, influencers, & offline.
- Collaboration with brand activation team, content team, tech team, sales team, CRM and ops to create new activation drive brand equity and revenue.
- Research Brand company per semester for evaluation of all performances platform.
Digital Marketing Specialist at Qlapa (2018-02 – 2018-07)
- Develop & implementation of the digital marketing strategy.
- Generate leads daily for performance.
- Set & manage digital marketing channel goals, develop a digital marketing tactical plan & channel specific goals.
- Track performances of digital marketing strategy through measurement & analysis.
- Responsible to conceptually maintain & optimize digital marketing campaign, Facebook Ads, Instagram Ads, SEM, & affiliate.
- Generate leads & boost performances.
- Collaborate to all team (SEO, Offline Marketing, Content, Product, Dev, Ops).
Search Engine Marketing Specialist at 8COMMERCE (2017-10 – 2018-02)
- Handling Clients 8commerce.
- Optimize Campaign Client by Google Adwords, Google Display Network, Facebook Ads & Instagram Ads.
- Monthly report Clients, 8commerce, Linc Group.
- Handling all invoice campaign report.
- Provide leads daily for 8commerce & Linc Group by SEM.
- Create Good article & content marketing every months for 8commerce & Linc Group.
- Scheduling All social media channel 8commerce & Linc by Hootsuite.
- Create 2 infographic by source about supply chain & ecommerce every months.
- Handling Live Chat Website Zopim.
- Blogwalking Kompasiana monthly.
- Planning creative brief (content plan) for next month.
Digital Marketing at RajaMobil.com (2016-01 – 2017-10)
- Generate Leads Daily through all channel.
- Execute Campaign AdWords (SEM & GDN).
- Execute Campaign Facebook Ads, Instagram Ads & Optimization.
- Daily Reporting Performances Campaign (Traffic Leads).
- Weekly Reporting Budgeting Campaign & CPA.
- A/B Testing, Brief Digital Creative.
- Email Marketing to Sales Member (Mail Chimp).
- Analyze Google Analytic.
- Growing Brand Awareness.
Public Relations at PT Kereta Api Indonesia (Persero) (2014-05 – 2014-07)
