Bagas Prastowo

Marketing Communications professional with 3+ years of experience in media, campaign execution, and partnership management within the creative and media industry. Proven track record in managing integrated campaigns, coordinating cross-functional teams, handling budgets, and building long-term relationships with clients and vendors. Experienced in translating brand objectives into effective communication strategies across digital and offline channels.

Marketing Communications Officer at PT HighEnd Multimedia Indonesia (HighEnd Magazine - MNC Group) (2022-11 – Present)

• Led end-to-end marketing communications initiatives, including media partnerships, brand collaborations, and campaign execution.
• Managed contract negotiations and coordination with clients and media partners to ensure alignment with campaign objectives.
• Planned and monitored campaign budgets, ensuring cost efficiency and adherence to financial targets.
• Maintained strong relationships with vendors, partners, and internal stakeholders to support smooth event and campaign execution.
• Coordinated cross-division collaboration (editorial, social media, production) to ensure consistent brand messaging.
• Oversaw social media and website content alignment, ensuring campaign narratives were integrated across platforms.
• Collaborated with the social media team to develop content ideas, scheduling strategies, and campaign timelines.
• Prepared post-campaign and post-event reports, providing insights on performance, execution, and improvement areas.
• Supported proposal development by preparing campaign concepts, materials, and budget breakdowns for prospective clients.

Freelance - Project Manager at Kindest Creative (2023-08 – 2023-10)

• Managed multiple creative projects by coordinating internal teams and external vendors to ensure timely delivery.
• Acted as the main point of contact for clients, ensuring expectations, timelines, and deliverables were aligned.
• Defined project scopes, objectives, and resource allocation to support operational efficiency.
• Monitored project progress and ensured milestones were achieved according to agreed schedules.
• Compiled monthly performance and progress reports as documentation of project outcomes and client collaboration.

Marketing Communications Internship at Kompasiana (Kompas Gramedia Group) (2020-11 – 2021-01)

• Developed and prepared 2–3 marketing proposal concepts weekly tailored to client needs.
• Assisted in formulating product marketing strategies in collaboration with internal teams and users.
• Conducted trend and data analysis to support campaign planning and proposal development.
• Supported the creation of marketing materials aligned with overall communication strategies.

Barista & Social Media Team at Kopi Masa Depan – STIKOM InterStudi (2019-09 – 2020-01)

• Supported daily operations and customer service activities.
• Assisted the team in developing Instagram marketing strategies to increase engagement and visibility.

Event Coordinator - Qoala Seminar: "A Story to Start a Startup" at STIKOM InterStudi (2019-12 – 2019-12)

• Coordinated event execution, including logistics, registrations, and on-site operations.
• Monitored event progress and prepared evaluation materials before and after the seminar.

Bachelor of Business Communication in Business Communication – Sekolah Tinggi Ilmu Komunikasi InterStudi (2017 – 2022)