Dede Abdurachman

Building a website is easy; building one that dominates Search Engines & AI takes precision. With 4 years at a fast-paced Digital Marketing Agency, I specialize in future-proofing brands through solid backend architecture and AEO/GEO strategies—ensuring your content is understood by both Google and Generative AI. I focus on measurable results, not assumptions.

My technical approach drove a 500% surge in organic traffic for Stop'N'Go and built marketing funnels contributing to IDR 1.5 Billion in monthly revenue for clients like Bumilindo.

Digital Project Consultant & SEO Specialist at SRIBU.COM (2022-01 – Present)

Lead technical strategist for high-profile clients, bridging the gap between complex web architecture and measurable business revenue.

• Project: Stop'N'Go (Market Leader in Shoe & Bag Care) - Challenge: Stagnant digital presence with low organic visibility (~5,000 clicks/mo) despite offline dominance.

Solution: Re-engineered sitemap architecture and implemented advanced JSON-LD Schema to ensure content is understood by Generative AI models. Restructured content for 'Answer Engine' triggers.

Impact: Drove a 500% surge in organic traffic (from 5k to 25,300+ clicks/month) and achieved 4.6 Million Impressions (YTD Oct 2025).

• Project: Bumilindo (Samsung Official Distributor) - Challenge: Required a 'Sales Machine' website to compete in a crowded retail market.

Solution: Built a custom marketing funnel integrated with OptinMonster (Lead Capture) and GetResponse (Automation).

Optimized

Schema to signal 'Retailer Authority' to AI search models.

Impact: The digital ecosystem contributed to stabilizing IDR 1.5 Billion in monthly revenue by converting cold traffic into a loyal customer database.

• Project: Galleria (Premium Sanitary Distributor) - Challenge: Selling high-ticket items required deep user trust and sustained performance.

Solution: Shifted strategy to 'Commercial Intent' keywords and implemented detailed Product Schema.

Impact: Generated IDR 3.5 Billion in sales over a 3-year period while maintaining stable high-quality traffic (~2,000 qualified users/month), reducing reliance on paid ads.

• Other Notable Clients: Manulife Indonesia, BNI Indonesia, FTL Gym, Eating Reorder.

Digital Marketing Specialist at PT GRIYA MITRA PERSADA (2021-11 – 2022-12)

• E-commerce Growth: Orchestrated marketplace strategies (Tokopedia) that increased online sales by 70% within 3 months.
• Ad Efficiency: Managed paid campaigns achieving a 40% Return on Ad Spend (ROAS), demonstrating capability in budget efficiency and revenue generation.
• Lead Generation: Generated 70+ new qualified leads through integrated promo campaigns (Flash Sales/Broadcasts).

Full-Stack Digital Marketing in Digital Marketing – RevoU Full-Stack Digital Marketing Program (2021-01 – 2022-12)

Bachelor in International Relations – UIN Syarif Hidayatullah Jakarta (2012-01 – 2016-12)