Dhipa Pradipto

Creative-Marketing Leader with 13+ years of experience across broadcast media, digital platforms, and agency environments. Proven track record in building brand strategies, leading high-performing teams, and executing integrated campaigns that drive measurable business growth. Brings a hybrid background in storytelling, creative direction, and commercial strategy.

Translating brand vision into scalable marketing initiatives that increase audience engagement, strengthen positioning, and support revenue objectives.

Brand & Creative Strategy Lead at Jangkar Teknologi Indonesia (2025-01 – Present)

• Led brand and marketing strategy across a portfolio of brands, working directly with Founder/CEO to align creative direction with business growth and market expansion.
• Drove integrated campaigns for Baiko (Bali's first e-grocery) and Jus Masa Lalu (Bali's top-of-mind juice brand), strengthening positioning and accelerating customer acquisition.
• Directed cross-functional teams to deliver high-impact campaigns, translating creative strategy into measurable brand and commercial outcomes.

Creative Director at NEX Entertainment (2024-01 – 2025-01)

• Directed creative and content strategy for campaigns within the TikTok ecosystem, supporting brand growth and platform engagement.
• Collaborated with international stakeholders from China to localize and execute content strategies for Indonesian market.
• Developed content guidelines for KOLs, ensuring consistency and strategic alignment across campaigns.
• Led campaign execution for major clients including Burger King, Momoyo, Boga Group, and leading hospitality brands.

Creative Director at Oh!Bold Creative Agency (2023-01 – 2024-01)

• Led end-to-end creative development for branding, campaigns, and visual identity systems across private and public sector clients.
• Delivered integrated solutions including TV commercials, company profiles, and product packaging.
• Developed brand identity and social media direction for emerging brands, ensuring consistency across all touchpoints.
• Produced high-level corporate materials for government institutions with strong emphasis on strategic messaging.

Marketing Producer / Program Director at iNews Media Group (2022-01 – 2023-01)

• Bridged brand objectives with media execution, developing branded content that connects with mass audiences.
• Produced a branded series for Bank BRI, achieving strong audience engagement and brand visibility.
• Led regional branding initiatives for cities and districts, positioning them for tourism and investment growth.

Associate Producer at Rajawali Televisi (RTV) (2019-01 – 2022-01)

• Played a key role in repositioning RTV into a broader audience segment through strategic content development.
• Conceptualized and launched "Sekolah Standup Milenial," a nationwide hit program that attracted millions of viewers.
• Led large-scale brand activation campaigns including Djarum 76 Madu Hitam, successfully penetrating regional markets.

Production Assistant at RCTI (Rajawali Citra Televisi Indonesia) (2013-01 – 2019-01)

• Built foundational experience in large-scale broadcast production across daily shows and national events.
• Contributed to high-profile programs and events including ASEAN Games opening ceremony and major concert productions.

Bachelor of Arts in Broadcasting Journalism – Jakarta Institute of Social and Political Sciences