I have more than 7 years in an advertising agency as a Sr. Art Director, and 3 years in an advertising agency as a Creative Head, and 7 years as Creative Director. My Last position as Creative Director at TechAd Group Digital Agency in 2 years; totally my experience in creative is about 17 years
Creative Director (Fulltime) 2021 - present
TechAd | Jakarta Raya, Indonesia
Responsibilities & Achievement:
- Led big team and made concepts for more than 20 Brand (Sharp, Chocolito, Lanore, DTS Kominfo, DiplomatMild, BluesScope, ColorBond, Get Git, Snapskin, Artistry, Ceres, etc)
- Led team making concept Digital campaign from social media until activation.
- Working closely with the creative head, art director, copywriter, graphic designer, strategy planner, and account executive to develop marketing communications strategies and solutions foran our clients.
- Interpreting the client's business needs in digital and conventional and developing a concept to suit their purpose.
Creative Director Freelance 2021 - 2022
Sharkmind | Jakarta Raya, Indonesia
Responsibilities & Achievement:
- Led team and made concepts for Trueve, Evolene, Howell and Co, and Herwell.
- Lead Team making concept DVC.
- Working closely with the creative head, art director, copywriter, graphic designer and account executive to develop marketing communications strategies and solutions for, our clients.
- Interpreting the client's business needs in digital and conventional and developing a concept to suit their purpose.
Creative Director 2018-2021
Endeecomm | Jakarta Raya, Indonesia
Responsibilities & Achievement:
- Lead team and making concept for client (Avian, Advan, etc).
- Win the pitch AQUA gallon TVC skincare, MANZONE, MOC fashion
- Win the pitch Wanna Artha Life Insurance
- Win the pitch KITCHEN SPACE
- Win the pitch Kanvaz Hotel
- Win the pitch Erha skin care
- Win the pitch Unifield Pencuci Piring
- Win the pitch Aminin Ajah Islamic App
- Make a Digital Campaign for Emkay Brewer Vape Liquid and Licious series Vape Liquid
- Led team making concept TVC.
- Working closely with the creative head, art director, copywriter, graphic designer, and account executive to develop marketing communications strategies and solutions for our clients.
- Interpreting the client's business needs in digital and conventional and developing a concept to suit their purpose.
Creative Director 2017-2018
SIJI Solusi Digital (PT. SIJI) | Jakarta Raya, Indonesia (Start Up)
Responsibilities & Achievement:
- Build and Lead team Creative Department from zero
- LedProfilesLed team concepts team making concept for UI/UX mobile apps.
- Win the pitch Kemendes, Telkom, Kemendikbud, BNI Hackfest
- Lead Team making concept Video Profile & Product knowledge.
- Working closely with the creative head, art director, copywriter, graphic designer, and account executive to develop marketing communications strategies and solutions for our clients.
- Interpreting the client's business needs in digital and conventional and developing a concept to suit their purpose.
Senior Art Director and got Promoted to Creative Head 2013-2017
Lemon Ad (PT. Lemon Asia Makmur) | Jakarta Raya, Indonesia
Responsibilities & Achievement:
- Create and produce visual / artwork for print and digital artwork.
- Creating ideas by gathering information and through data research.
- Working closely with the creative director, group head, other art director, copywriter, graphic designer and account executive to develop marketing communications strategies and solutions to our clients.
- My concept win the pitch Sharp AQUOS smartphone, Dumin paracetamol, YAMAHA Mio Vino, Mega Credit Card
- Interpreting the client's business needs and developing a concept to suit their purpose.
- Translate marketing strategy into Visual language to express brand equity.
- Working closely with the copywriter to generate creative ideas and concepts to fulfill,for the client's brief.
- Conceptualizing and implementation of design from concept to completion.
- Assist copywriter to develop TVC concept from storyline through to visualizing storyboard.
- Assist graphic designer in developing design concepts into visualizing design.
- Supervise F.A artist to make final artwork for approved design by clients.
Senior Art Director 2012-2013
MACS909 | Jakarta Raya, Indonesia
Responsibilities
- Create and produce visual / artwork for promotional materials for internal corporate and external clients.
- Creating ideas by gathering information and through data research.
- Working closely with the creative director, group head, copywriter, other graphic designers, and account executive to develop marketing communications strategies and solutions for our clients.
- Handling brand Djarum Black (Dedicated), Bloomberg, Nikon
- Assist the art director in conceptualizing and implementing of design from concept to completion.
- Assist copywriter to develop TVC concept from storyline through to visualizing storyboard.
- Assist another graphic designer in developing visual artwork.
- Assist event director in creating and producing visuals/artwork for collateral and apparel design for brand activation needs.
- Handling a project from concept creation to final artwork and overseeing the production process.
Senior Art Director 2010-2012
LUKENT | Jakarta Raya, Indonesia
Responsibilities & Achievement:
- Create and produce visual / artwork for promotional materials for internal corporate and external clients.
- Creating ideas by gathering information and through data research.
- Working closely with the creative director, group head, art director, copywriter, other graphic designers, and account executive to develop marketing communications strategies and solutions for our clients.
- My concept win the pitch FTV drink, viro mineral water
- Assist the art director in conceptualizing and implementing of design from concept to completion.
- Assist copywriter to develop TVC concept from storyline through to visualizing storyboard.
- Assist another graphic designer in developing visual artwork.
- Assist event director in creating and producing visual/artwork for collateral and apparel design for brand activation needs.
- Handling a project from concept creation to final artwork and overseeing visuals the production process.
Creative Lead 2008-2010
PT. UNZA VITALIS Consumer Care | Jakarta Raya, Indonesia
Responsibilities
- Led the team to make packaging design and promotion support ads.
- Assist another graphic designer in developing visual artwork.
- Creating ideas by gathering information and through data research.
- Managing brand concept from brand marketing brief to the creative team.
- Handling a project from concept creation to final artwork and overseeing the production process.
Graphic Designer / Creative Art 2006-2008
TV Anak Spacetoon | Surabaya, Indonesia
Responsibilities
- Creating animation and visual FX for TV show programs.
- Creating and designing promotional material for TV show program events.
- Designing internal corporate promotional materials.
- Assist Video Editor to make video tv show program before running on TV
- Make Final artwork for approved design to print production implementation.