Dita Pratiwi

Public Relations graduate with hands-on experience in corporate communication and public relations consulting. Experienced in drafting press releases, writing corporate website articles, conducting media monitoring using both manual methods and monitoring tools, supporting media relations, assisting crisis management, and performing sentiment analysis to support strategic communication initiatives. Backed by experience in developing award-winning communication campaign proposals through national-level competitions, I am passionate about strategic communication and corporate public relations.

Public Relations Consultant Intern at Yumaka Brand Communication & Event Management (2025-04 – 2025-07)

An integrated communications agency offering digital activation, event management, brand & creative services, and public relations, supporting 50+ clients across multinational companies, startups, government institutions, state-owned enterprises, MSMEs, and NGOs.

• Developed a press release for PT Supra Boga Lestari's Annual General Meeting, contributing to 132% achievement of the media coverage KPI across Tier 1–Tier 3 media outlets.
• Supported media relations by coordinating invitations, managing live coverage, and ensuring smooth communication between media and event teams.
• Compiled and analyzed monthly communication reports for Isuzu, including media coverage, press release performance, brand mentions, competitor benchmarking, and sentiment distribution to support communication reporting.
• Supported crisis management planning by preparing internal briefing documents for potential crisis scenarios involving Isuzu.
• Prepared post-event reports summarizing stakeholder participation, media exposure, and audience engagement.
• Managed and validated 500+ media monitoring outputs using Binokular, including brand mention classification, sentiment verification, and media coverage categorization by scope and tier to ensure accurate reporting.

Corporate Communication Intern at PT Pindad (2024-10 – 2024-12)

• Conducted and analyzed daily monitoring across 1,600+ public and media mentions, which contributed to PT Pindad securing the top position in the Ministry of SOEs (BUMN)'s monthly Agenda Setting assessment for the defense industry category.
• Wrote and published 5 company articles featuring corporate initiatives and stakeholder collaborations, strengthening brand credibility and engagement.

Bachelor of Communication in Public Relations – Universitas Padjadjaran (2021-08 – 2025-08)