Herlisa Mariska

Public Relations graduate with hands-on experience in public relations, corporate communications, digital communication, content creation, and social media management. Experienced in developing audience engagement through interactive communication, managing digital content, and supporting brand communication across social media platforms. Also experienced in livestream hosting for beauty brands, strengthening communication skills, audience relationship-building, product communication, and customer engagement.

Strong interpersonal and communication skills with a solid understanding of public relations and digital media.

Host Live Streamer Internship & User Generated Content Creator (Natur Haircare, Mizzu Cosmetics & Azalea Beauty) at PT Gondowangi Tradisional Kosmetika (2025-10 – 2026-11)

• Hosted regular livestreams across multiple platforms with engaging delivery.
• Presented products and promotional content with clear, confident communication.
• Interacted with viewers through comments, Q&A, and call-to-action prompts to drive retention and conversions.
• Demonstrated product features and monitored livestream analytics to evaluate and improve performance.
• Created supporting content and promotional materials.

Corporate Secretary Department - Public Relations Internship at PT Nindya Karya (2024-08 – 2024-11)

• Conducted daily media monitoring to track company-related news across online platforms.
• Wrote informative and engaging articles for Instagram to support public communication.
• Captured photos to enhance article visualization and social media content.
• Compiled monthly recaps of social media performance and media monitoring findings for internal reporting.

Copywriter at Kopi Dari Hati (2024-02 – 2024-03)

• Analyzed target audience behavior to align communication strategies with their needs and preferences.
• Collaborated with the Social Media Manager to develop content tailored for various digital platforms.
• Created engaging content, including captions and visual text, consistent with brand identity.
• Optimized hashtag strategies to increase audience reach and boost engagement across social media channels.

Social Media Volunteer at PERIKLINDO Electric Vehicle Show (PEVS) (2024-05 – 2024-05)

• Developed creative and relevant content ideas aligned with platform goals and target audience.
• Captured on-site video and photo content using direct photography and recording methods.
• Edited captured videos (trimming, adding visual effects and sound) to ensure optimal quality before publication.

Strategic Content at D'Palace Billiard (2024-06 – 2024-06)

• Led content ideation and developed creative briefs based on established campaign concepts.
• Sourced relevant references and guided the production team to execute content in line with briefs.

Event Division Member at Public Relations Day 2024 (2024-01 – 2024-12)

• Designed proposals outlining event objectives, concepts, and details for relevant parties and sponsors.
• Drafted ToR documents, organized detailed schedules, and developed event concepts including theme, speakers, and activities.

Copywriter (Social Media Team) at @lit_ubakrie (2023-11 – 2023-11)

• Created engaging and informative copy for social media to drive interaction and reflect brand identity.
• Enhanced content visibility and interaction through SEO optimization using relevant keywords.

Admin Support at Media Club (MECLUB) – Bakrie University (2023-01 – 2023-12)

• Coordinated the booking of communication laboratories (TV, radio, podcast) for content creation needs.
• Prepared necessary permits and correspondence with Universitas Bakrie.

Public Relations & Media Partner Coordinator at Main Event Marcomm Week (2023-06 – 2023-07)

• Managed media partnerships to promote the event and confirmed attendance of judges, speakers, and professors.
• Prepared and distributed press releases to local media and the general public.

Secretary & Treasurer at Pre Event Marcomm Week (2023-08 – 2023-11)

• Generated financial reports on income and expenses while meticulously recording all financial transactions.
• Managed written communications, meeting minutes, and maintained organized administrative documentation.

Collaborator at Lyfe With Less Vol. 2 (2023-11 – 2023-11)

• Engaged with collaborators as the primary liaison to address queries and support on-site needs during the event.

Bachelor's degree in Communication Science, Public Relations – Bakrie University (2021-09 – 2026-09)