Elisa Golim

Spearhead national marketing strategy across three locations (New York flagship, Chicago, San Francisco), overseeing brand positioning, campaign planning, content creation, and performance

National Senior Marketing Manager - VERVE WINE - New York, NY

(2023-08 - 2026-07)

Spearhead national marketing strategy across three locations (New York flagship, Chicago, San Francisco), overseeing brand positioning, campaign planning, content creation, and performance

• Architect and execute email marketing strategy for a 35,000-subscriber database via Klaviyo and HubSpot, elevating open rates from 32% to 53% and increasing average campaign revenue from $3,500 to $5,500 through demographic segmentation, automation workflows, and A/B testing
• Secured and managed strategic partnerships with Wines of Portugal, Beaujolais, South Australia, and Bordeaux, generating over $60,000 in incremental revenue through integrated campaigns
• Produce large-scale consumer engagement events, including a 300+ attendee wine showcase with the American Australian Association in Manhattan and the Champagne Festival in Chicago
• Pioneer the company's inaugural paid media program across Google Ads and Meta, managing budget and achieving 60x+ ROAS while expanding brand share of voice
• Direct five social media channels nationally, including an Instagram account with 39,000+ followers; orchestrate professional photoshoots to establish a visual content library for ongoing promotional efforts
• Lead national seasonal campaigns (Memorial Day, July 4th, Thanksgiving, BFCM, Holiday), creating all supporting assets across digital channels to drive sales and brand awareness
• Recruit, train, and supervise a marketing copywriter; collaborate cross-functionally with operations, finance, and retail teams; develop SOPs and train staff on the Verve Cru Rewards loyalty program; partner with prestigious wine estates such as Lafite Rothschild for exclusive VIP tasting events

Sommelier - MASA RESTAURANT - New York, NY

(2021-03 - 2023-07)

Responsible for providing friendly and extremely high-quality service while helping guests select wine and Sake to enjoy with the Omakase menu, creating a unique and special experience

• Maximize sales and profitability of an extensive inventory focused on Burgundy and Sake
• Worked closely with the beverage team to create wine and sake pairings and maximize profit

Founder and CEO - GIRASSOL FASHION - New York, NY

(2015-11 - 2020-02)

• Established a business relationship with a few of Brazil's most successful Fashion brands
• Founded an online and brick-and-mortar store focused on selling unique Brazilian clothes/accessories using Shopify's platform as the online and POS system
• Creation of a marketing plan with paid digital, events, and email blasts, optimizing exposure

Associate Brand Manager – U.S. Marketing Team - RECKITT BENCKISER - Parsippany, NJ

(2014-10 - 2015-11)

Air Wick – Candles and Wax Melts segment

• Squeeze Champion for Air Wick Brand – identify cost reduction opportunities
• 2015 and 2016 Holiday Season Champion, the most profitable season of the brand
• Analyzed market information and presented findings at monthly senior management meetings

Associate Brand Manager – North America Marketing Team - COMBE INC. - White Plains, NY

(2012-04 - 2014-10)

• Just for Men and Vagisil
• Responsible for leading the Movember, National Beard and Mustache, and Half the Sky Projects
• Responsible for all new product launches and the roll-out of major marketing campaigns

WSET Diploma Candidate - INTERNATIONAL WINE CENTER (2020-08 - 2024-08)

Graduate Certificate - Project Management and Marketing - UNIVERSITY OF CALIFORNIA SANTA BARBARA (2011-06 - 2012-03)

Bachelor of Arts - Business Administration - MACKENZIE UNIVERSITY (2007-02 - 2010-12)