Senior Business Development & Product Manager at PT NETAVIA STARTECH INDONESIA (2025-06 – Present)
- Responsible for driving business growth by developing market opportunities, managing strategic partnerships with Audio Visual product principals, defining product strategies, and supporting the sales team.
- Monitor market trends and emerging AV technologies.
- Become the primary contact person between the company and overseas AV principals.
- Build and maintain relationships with enterprise customers, consultants, system integrators, and channel partners.
- Discovery & Commercial Qualification: Lead structured discovery conversations to uncover business needs across customer retention, loyalty, CRM, and revenue growth. Qualify opportunities based on commercial potential and strategic fit
- Market & Vertical Strategy Identify high-value verticals and emerging opportunities. Provide insights on market trends, competitive positioning, and go-to-market strategy.
- Market & Vertical Strategy Identify high-value verticals and emerging opportunities. Provide insights on market trends, competitive positioning, and go-to-market strategy
Head of Sales & Marketing Division at PT SENTRAL MITRA INFORMATIKA TBK. (2024-12 – Present)
- Develop and execute comprehensive sales strategies to achieve ambitious growth targets.
- Build, lead, and mentor a high-performing sales team.
- Identify and capture new business opportunities with targeted plans.
- Collaborate with business development and B2B Product teams to maximize impact.
- Establish and maintain relationships with key stakeholders, clients, and partners.
- Stay ahead of industry trends and adapt sales approaches to market dynamics.
Enterprise Business Account Manager at PT SENTRAL MITRA INFORMATIKA (TBK JAKARTA) (2023-10 – 2024-11)
- Fostered and strengthened key relationships with clients in Government, Finance, and Hospitality sectors, ensuring high levels of customer satisfaction.
- Drove revenue growth by identifying and capitalizing on upselling and cross-selling opportunities within assigned accounts.
- Aligned with departmental goals to support overarching company objectives through strategic account management.
Business Development Manager at PT KONVERGENSI (2022-07 – 2023-09)
Convergence Spearheaded business at a BPO company with a 7-year history, serving over 40 clients across Indonesia, Japan, China, Singapore, and Europe, specializing in Contact Center Solutions and CRM System Integrations.
- Drove revenue growth through the identification and acquisition of new clients, coupled with the initiation of innovative business plans and follow-up strategies.
- Developed and presented tailored BPO business proposals and studies, successfully pitching to potential clients to secure contracts.
- Held end-to-end accountability for enhancing client performance, providing strategic support, and resolving customer journey challenges.
- Led a sales support team in pre-sales activities and the maintenance of a comprehensive sales database.
Business Development Lead & Product Marketing Manager at PT HARMONI MANDIRI TEKNOLOGI (HALLOTECH) (2018-08 – 2022-06)
- Spearheaded strategic planning, budgeting, and execution to enhance Hallotech's brand visibility and market presence.
- Crafted and communicated a compelling value proposition for software products, aligning with key marketing strategies.
- Led a business team in conducting comprehensive market, customer, and product analyses to meet IT solutions and hardware demands.
- Orchestrated full-scale product campaigns, showcasing technology advancements and project milestones to stakeholders.
- Collaborated with product development to optimize profitability for both existing and emerging products.
- Pioneered loT and Al initiatives tailored for niche markets in banking, public services, security, and advertising sectors.
Assistant Manager - Consumer Lending Business Analyst at PT BANK NEGARA INDONESIA (PERSERO) TBK (2016-04 – 2018-07)
- Spearheaded competitive analysis, product lifecycle management, and tailored lending solutions to meet customer needs and market trends for BNI's consumer lending portfolio.
- Formulated and executed comprehensive media and business strategies, including budgeting and marketing campaigns across digital and traditional platforms, to achieve a loan target expansion of 1.5 trillion Rupiah for BNI Instan.
- Generated detailed monthly reports, tracking credit loan expansion and performance on both national and regional scales.
- Played a pivotal role in educating front-line teams and customer care agents, fostering strong cross-functional collaboration with IT, policy governance, sales, marketing, operations, and customer support departments.
- Developed marketing communication materials and strategic media placements to enhance product knowledge and brand image among target customers.
Assistant Manager - Customer Experience & Channel Activation Analyst at PT BANK NEGARA INDONESIA (PERSERO) TBK. (2011-10 – 2016-04)
- Formulated and executed strategic business plans with an emphasis on budget optimization, driving e-banking adoption, and boosting transaction rates across multiple channels, including ATM, SMS, Mobile, and Internet Banking.
- Devised and implemented growth strategies and financial frameworks to bolster BNI's e-banking marketing campaigns.
- Conducted in-depth analytical research to improve transaction efficiency and elevate customer satisfaction for BNI's e-banking platforms.
- Led B2B partnerships or joint promotion projects to enhance the reach and impact of Above The Line (ATL) and Below The Line (BTL) marketing initiatives.
Officer Development Program (ODP) Batch 53 at PT BANK NEGARA INDONESIA (PERSERO) TBK (2011-05 – 2011-09)
The BNI 46 Officer Development Program (ODP) General Banking & Credit Analyst program prepares candidates for leadership roles across many functions and levels at Bank Negara Indonesia (BNI), designed to develop leaders and professional Retail Bankers, equipping them with the skills and knowledge in Retail banking & transactions and services. Highly experienced bankers and leaders train this program in various aspects of General Banking, Consumer Lending, and leadership throughout my development journey. Starting with an intensive in-class education followed by on-the-job training (OJT), in-service training (IST), Field Evaluation (FE), and rotation across different parts of the Bank.
My development journey included job exposure in the Branch/ Area/ Regional Office and/or the Head Office of the BNI 46 retail business segment
