Evy Khumaidah

KOL Specialist and Social Media Professional with 4+ years of experience managing influencer campaigns and social media strategies for lifestyle, F&B, and perfumery brands. Proven ability to manage 50+ kol collaborations per month, analyze performance metrics, negotiate budgets by brand, and excecute end-to-end campaigns across Instagram and TikTok.

KOL Specialist (@juta.idn, @volus_id @rsr.brew) at PT. Revolusi Sejuta Rasa (2024-07 – Present)

• Managed and monitoried relationships with 40+ KOLs monthly using analytics tools.
• Executed end-to-end KOL collaborations including sourcing, negotiation, briefin, reporting, and payment processes.
• Analyzed campaign performance to optimize collaboration effectiviness.
• Developed campaign brief for product launches, monthly promotions, store visits, and brand repositioning.
• Built nano-KOL communities (50+ members) to generate campaign hype and engagement.
• Improved efficiency by 45% for automating report weekly campaign performance for internal stakeholders.

Social Media Management at CV. Wangi Surgawi (2023-12 – 2024-06)

• Planned and executed monthly content strategies for Instagram and TikTok.
• Created scripts, captions, and content concept aligned with content pillars.
• Managed paid media including TikTok GMV Ads, Video Boosts, Reel Ads, and Story Ads.
• Collaborated online and offline KOL and store visit activations for related campaign monthly.
• Produced monthly performance and campaign evaluation reports.
• Led 2-team content creator and design grafis team to produced and launch campaign.

Head KOL Specialist @konsep.studio @sabun.arabel @incipono at PT. Membawa Banyak Keberkahan (2023-01 – 2023-12)

• Managed 50+ nano, micro and macro KOLs per campaign.
• Built and maintained long-term KOL databases through recurring collaborations.
• Analyzed KOL performance based on budget efficiency, reach, and impressions.
• Ensure KOL posting timelines met campaign deadlines.
• Built database KOL and influencer for 3 brand by repositioning.

Research and Development Product at PT. Membawa Banyak Keberkahan (2022-09 – 2022-12)

• Conducted market research and competitor SWOT analysis for new product initiatives.
• Prepared and presented reports supporting product launch decisions.

Head Livestreaming Marketplace at PT. Membawa Banyak Keberkahan (2021-08 – 2022-12)

• Executed daily livestream campaigns including payday promotions.
• Analyzed livestream performance using voucher claims, ad budgets, net revenue and ROAS metrics.
• Led 4-member team to launch digital campaign by live increasing most view reach by 50% in a month.

Head E-bay Customers Service Specialist at Handria Online Shop (2019-07 – 2020-02)

• Managed monthly sales data using Excel.
• Provided customer service in English and coordinated with China-based dropshipping terms.
• Handled PayPal and eBay dispute negotiations and payment issues.

Bachelor of Business Administration in Business Administration – Universitas Terbuka (2023)

Diploma in Multimedia – SMK Al Islah Surabaya (2016 – 2019)