Like Octaviani

I'm Like Octaviani a Social Media Specialist with over 5 years of experience in the creative industry. I specialize in developing strategic content and digital campaigns that strengthen brand presence and drive measurable impact. Throughout my career, I've managed end-to-end social media initiatives from concept development, content production, and scriptwriting to performance analysis and optimization.

My experience spans diverse projects, including product launches, brand campaigns, and community engagement programs.

Sr. Social Media Strategist at Karuna Kreativ (2025-01 – Present)

• Managed end-to-end content production, from content planning and scripting to video direction and final output.
• Developed marketing strategies for restaurant and F&B brands.
• Managed and optimized social media advertising campaigns for clients.
• Led photoshoot production for social media content needs.
• Built community collaborations and executed BTL (Below-the-Line) marketing activities
• Prepared monthly social media performance reports and analyzed key metrics to evaluate campaign performance.

Social Media Specialist at Endee Communication (2022-01 – 2025-12)

• Managed day-to-day social media strategy and content across Instagram, Facebook, TikTok, YouTube, Pinterest, and LinkedIn.
• Developed social media strategies and scripted video content for daily posts, campaigns, and brand ambassador projects.
• Oversaw end-to-end content production and collaborated with BTL, KOL, and Strategic teams.
• Led an organic brand ambassador campaign and optimized content based on performance insights.
• Conducted social media reporting and analysis to track growth, engagement, and content effectiveness.

Social Media Specialist at PT. Hana Fashion Indonesia (2021-01 – 2022-12)

• Operated TikTok & Shopee Live Streaming, including live flow, product showcasing, and audience engagement.
• Planned monthly content for TikTok and Instagram based on trends and brand objectives.
• Managed Instagram ads from strategy, targeting, to performance reporting.
• Directed photoshoots and video production to ensure consistent brand visuals.
• Developed campaign concepts for seasonal and special marketing moments.

Social Media Advertiser at PT. Indonesia Indicator (2020-01 – 2021-12)

• Created content that responded to current events and trending news to maintain relevance and engagement.
• Conducted ongoing news monitoring and research to gather real-time topics for content development.
• Collaborated with the graphic design team to turn concepts into effective visual executions.
• Produced daily, weekly, and monthly performance reports, including insights and recommendations based on content analytics.

Fakultas Ekonomi dan Bisnis – Universitas Brawijaya (2015-01 – 2020-12)