Febi Sinaga

Dynamic Senior Key Account Manager with 7+ years of experience driving revenue growth across leading e-commerce platforms including TikTok Shop, Shopee, Tokopedia, Shopify, and Zalora. Currently managing live streaming commerce for 4 Unilever FMCG brands on TikTok Shop, delivering 126% GMV growth YoY in Q1 2026, a 58% CTOR uplift, and 64% ERR improvement. Proven track record across e-commerce account management, strategic brand partnerships, and high-impact campaign execution.

Adept at managing high-value portfolios, building C-level relationships, and leveraging data-driven insights to maximize GMV, conversion rates, and market share.

Senior Key Account Manager – Live Streaming (TSP) at Jet Commerce Indonesia (2026-01 – Present)

Manage live streaming commerce strategy and end-to-end account operations for 4 FMCG brands under Unilever, driving platform growth through data-driven content planning, host management, and real-time performance optimization.

• Delivered 126% GMV growth YoY in Q1 2026 vs. Q1 2025, establishing Unilever's FMCG portfolio as a top-performing category within the TikTok Shop live streaming ecosystem.
• Achieved significant engagement metric improvements YoY, including a 58% increase in Click-Through Rate (CTOR) and a 64% uplift in Engagement-to-Revenue Rate (ERR), through optimized live session structuring, product sequencing, and audience targeting.
• Collaborated cross-functionally with brand teams, creative producers, and TikTok Shop platform representatives to align live streaming campaigns with brand objectives, promotional calendars, and seasonal peak strategies.
• Monitored live session KPIs in real time, providing post-stream analysis and actionable insights to continuously improve conversion performance, viewer retention, and GMV contribution per session.

Senior Key Account Manager at Jet Commerce Indonesia (2025-08 – 2026-01)

Oversee end-to-end store operations, inventory, and logistics for a portfolio of Fashion Brands across Shopify, Shopee, Tokopedia, and Zalora, achieving a 95% fulfillment and campaign success rate.

• Drove 22% YoY GMV growth and expanded product assortment by 15% through strategic business development, cross-selling initiatives, and tailored commercial solutions aligned to brand objectives.
• Improved conversion rate by 25% and average order value (AOV) by 12% during peak campaigns by analyzing customer behaviour, optimizing product listings, and executing data-backed promotional strategies.
• Cultivated and maintained strong relationships with key decision-makers and C-level stakeholders, providing consultative account reviews and actionable insights to support brand growth.
• Monitored market trends and competitor activities to refine category strategy, strengthen brand positioning, and maximize customer satisfaction and long-term retention.

Business Development Associate at Paper.id (PT Pakar Digital Global) (2025-07 – 2025-08)

Spearheaded B2B client acquisition by identifying high-potential prospects and aligning Paper.id's SaaS-based invoicing, accounting, and payment solutions to clients' operational needs and digital transformation goals.

• Engaged mid-to-senior level stakeholders and C-level decision-makers through consultative sales presentations, articulating ROI and long-term value of the platform.
• Developed solution-based selling approaches to build trusted client relationships, focusing on business challenges and positioning Paper.id as a strategic digital partner.

Entrepreneur / Small Business Owner at Independent Laundry Service (2024-09 – 2025-08)

Led and managed day-to-day operations of a service business, leading a team of 4 staff while ensuring high-quality service delivery and operational efficiency.

• Boosted repeat customer rate by approximately 30% through streamlined workflows, quality control improvements, and personalized customer engagement.
• Oversaw inventory management, budgeting, and local marketing initiatives, maintaining consistent business growth and profitability.

Account Manager at ByteDance – TikTok Shop Indonesia (2022-08 – 2024-08)

Managed a portfolio of 80+ seller accounts, delivering 60–80% quarterly sales growth through targeted account strategies, performance optimization, and platform-specific promotional execution.

• Achieved an average 30% uplift in seller conversion rates by implementing listing improvements, pricing optimization, and inventory readiness initiatives tailored to each account's growth stage.
• Leveraged market analysis and KPI tracking to produce accurate performance reports, positioning managed sellers in the top 20% seller rankings on the platform.
• Developed and executed business expansion strategies in collaboration with cross-functional teams, driving measurable increases in market share, brand awareness, and customer acquisition.
• Designed and launched marketing campaigns and platform promotions that enhanced brand visibility and drove sustainable GMV growth across managed accounts.

Relationship Manager at Shopee Indonesia (2020-04 – 2022-07)

Led the Seller Incubation Program, coaching 300+ sellers through workshops and mentorship, resulting in a 35% increase in first-quarter sales and 40% improvement in seller engagement.

• Improved seller retention by 30% over six months through personalized onboarding support, strategic growth planning, and proactive relationship management.
• Optimized seller product listings and sales strategies, driving a 15–20% improvement in search visibility and a 10–15% increase in site traffic within the first three months of onboarding.
• Coordinated with internal teams including marketing, operations, and logistics to ensure strategic alignment between seller growth initiatives and platform-wide goals.

Junior Auditor at Ernst & Young (EY) Indonesia (2018-09 – 2019-04)

Conducted substantive testing and risk assessments for banking clients, identifying critical vulnerabilities in financial systems and recommending control measures that strengthened risk management.

• Reviewed and verified banking financial documents for compliance with Indonesian financial regulations, achieving a 95% accuracy rate in audit reports and meeting all regulatory deadlines.
• Identified key process inefficiencies in loan processing systems and provided actionable improvement recommendations that enhanced internal controls and operational compliance.

Intern Auditor at PricewaterhouseCoopers (PwC) Indonesia (2017-09 – 2017-12)

Contributed to the timely completion of audits for 3+ clients with no major review points by assisting in drafting formal audit reports and presenting findings to senior auditors and clients.

• Collaborated with audit teams to refine internal audit procedures, achieving a 20% reduction in audit cycle time and improving overall team efficiency.
• Gained hands-on experience across 4 mock audits and 2 client audits, building practical skills in financial and operational audit processes.

Finance & Tax Intern at PT Bukit Makmur Mandiri Utama (2017-08 – 2017-09)

Assisted in the preparation and review of tax returns for 15+ individual and corporate clients, ensuring 100% compliance with Indonesian tax regulations and reducing filing errors by 10%.

• Supported ad hoc accounting tasks including journal entry preparation and budget forecasting, improving team efficiency and ensuring timely completion of financial processes.

Bachelor of Accounting in Accounting – Trisakti University (2018)