Markus Yohannes

A ‘Digital Enthusiast’ with experience across diverse roles within the tech industry. Closely working with digital marketers, business strategists, product managers, and others, ensuring seamless stakeholder engagement. Thrive on dynamic discussions, problem-solving, and the pursuit of excellence. Described by peers as positive, persevering, and creatively bold. Currently leveraging my skills as an SEO Freelancer, delivering impactful results across various industries.

• Pinhome.id (May 2023 - Dec 2023)

SEO & Content Lead

Responsible for website organic performance through feature development & content production. Leading team of SEO tech & content specialists, working with the product, engineer & design team to build SEO friendly website pages. Collaborate with each business/verticals to find any opportunities to boost the presence of the properties/products listing on the website.

Achievements

• Recovering the website traffic dropped by 20-30% recovery growth within 2 months.
• Improving website authority through content migration from domain to sub-domain to separate keywords niche.
• Segari (Feb 2022 - May 2023)

SEO & Merchandising Lead

Create the blueprint to build SEO & Merchandising infrastructure in the Segari app. Working closely with the product & business team to execute it. The responsibilities include but not limited to:

Strategize & experimenting content & product assortment (in app & website) through design experimenting, feature development, user analysis to improve the merchandising (visibility & performance) of each product page, UI/UX in general & SEO performance in the website.

Orchestrated the content production (include but not limited to: copywriting, product photoshoot, creative banner or asset production, etc.) for UI/UX and SEO purposes.

Achievements

• Established website page structure which help improved organic keywords absorption up to 400%.
• Improve recipes and blog platform traffic up to 800% and contribute to 10-15% of total organic traffics.
• Improve non-brand traffic up to 1000% which contribute up to 15-20% of total organic traffics.
• Built in-app banner feature in several pages to add commercial value through partnership placement.
• Traveloka (Jan 2020 - Jan 2022)

Social Media & Livestream Lead for Accommodation Product (Sept 2020 - Jan 2022)

Managing livestream & social media content calendar. Strategize the budget allocation and manage the end-to-end from strategic, operational, & evaluating.

SEO Content Lead for Accommodation Product (Jan 2020 - Sept 2020)

Strategically planning & evaluating all content productions for internal & external domain based on keyword research & business objectives, working closely with vendors and team to execute the plan.

Achievements

• Managing blog content for accommodation products which contribute to 50% of total blog traffic.
• Help to establish the livestream program to capture demand during the pandemic period.
• Tokopedia (Aug 2017 - Dec 2019)

SEO Content Lead (Jan 2019 - Dec 2019)

Sr. SEO Specialist (July 2018 - Dec 2018)

SEO Specialist (Aug 2017 - July 2018)

BINUS University (Architecture Engineering), 2012-2016 - GPA 3.4/4