Michelle Scarlet

Versatile operator who has independently built the market-entry foundation for a foreign company's launch in Indonesia — covering regulatory compliance, business development, vendor management, and executive support — while maintaining an established background in performing arts, media, and public-facing communication. Comfortable working across ambiguity, building relationships from scratch, and translating complex regulatory and business processes into clear action plans. Fluent in English, conversational Korean.

Market Entry & Operations Lead at IVG Korea (2026-01 – 2026-06)

Led ground-level execution for a Korean company's first market entry into Indonesia, reporting directly to the CEO designate.

• Coordinated PT PMA (foreign investment company) incorporation process, including legal documentation, notary management, and KBLI classification review
• Conducted in-depth regulatory research across multiple Indonesian government bodies (Kemendag, Kemenkes, BPOM-adjacent PKRT) to determine correct licensing pathways (MKG, IDAK) for imported consumer products
• Built and managed relationships with regulatory consultants, customs brokers, freight forwarders, and notaries to structure compliant import and distribution operations
• Led retailer outreach and business development for a premium baby-care product line, securing warm introductions to major retail groups through personal and professional networks
• Produced market research, competitive analysis, and consumer segmentation reports used directly for executive decision-making
• Supported recruitment for offline sales and marketing hires, including candidate screening and interviews
• Operated independently across a significant time-zone gap, managing day-to-day execution with minimal supervision

Talent / Founder at Various (2024-01 – 2025-12)

A long-standing parallel career in performing arts, media, and on-camera work — reflecting strong communication skills, adaptability, and comfort with public visibility.

• Talent for Grabfood SG commercial
• Talent for UNICEF × PSSI digital commercial campaign
• Founder, Yayasan Menuju Generasi Sehat — NGO raising awareness of Thalassemia in Indonesia
• Published author, "Pranked by God" (2024)
• YouTuber, KELUARGA CELANA channel (2019 – present)

Performer & Creative Roles at JPCC Performing Arts / Independent Projects (2008-01 – 2024-12)

• Dancer and Makeup Artist, JPCC Performing Arts — annual musical productions for 11+ years, including nationally distributed productions and Christian concert media (Sari Simorangkir, All Things New)
• Member, Stomp Project ID — large-scale flash mob productions with international choreographer exchanges (Singapore, US, Korea)
• National-level Wushu athlete, performer, and certified judge (DKI Jakarta & national level)
• Model and on-camera talent for national campaigns, TV programs, and brand commercials

Bachelor's degree in International Relations – Paramadina University (2009-01 – 2013-12)

Intensive Korean Language Program in Korean Language – Ewha Womans University (2022-09 – 2022-10)

Acting Training in Acting – Masterclass Studio (2021-01 – 2021-12)