Novitasari Ade

Saya Ade Novitasari, umur saya 22 tahun dan domisili di Jakarta. Saya memiliki pengalaman 2 tahun di bidang E-commerce di category FMCG dan Homeliving. Saya memiliki keahlian dan pengalaman dalam membuat plan dan budget marketing, analisis market dan data, serta komunikasi dan negosiasi. Selain itu saya juga memiliki keahlian design, copy writing, dan host live streaming. Keahlian tersebut didukung dengan latar belakang pendidikan saya sebagai Sarjana Kehutanan dengan IPK 3.9 dari 4

1. E-commerce & B2B Specialist

1 yr (2021-2022)

Brand: MAKUKU (Diapers), Makuku Family (Retail Franchise)

Jobdesc

• Driving sales performance in e-commerce platform (Shopee, Tokopedia, Lazada, BliBli, JDID, Orami, Tiktok Shop, Zalora) including store operation & executing promotional campaign
• Prividing monthly srategies & analysis also reporting sales and inventory control metric daily
• B2B and B2C sales representatives inside and outside platform (ASTRO, Shopee Supermarket, Mitra Tokopedia, Reseller) also representatives for paid partnership and brand collaboration (Makuku x Sun, Makuku x Frisian Flag, KOL & KOC)
• Handling System operation from WMS (Dilayani Tokopedia & Faststock) and OMS (ERP, Kingdee, and UPFOS)
• Supervising & training E-commerce team (Live Streamer team, Customer Service, admin, and finance)

Achievement

• Top 2 Category Diapers in Tokopedia, Top 3 in Shopee, and Top 7 in Lazada, 6 month after first product launching (Source: July 2022 OS Performance)
• Increase sales 110-500% in Q4 2021, 45-62% in Q1 2022, and 25-50% in Q2 2022, Uplift 2x (>100%) Half YoY
• Closing 200 mio in B2B2C transaction
• 2x Best Employee and Winner of Makuku Video Competition 2022

1. E-commerce Executive + Live Anchor 

Dachin E-Tech Global Company

1 yr (2020-2021)

• Handle & develop product content and operate 4 marketplace (Lazada, Shopee, Tokopedia,Tiktok)
• Create marketing plan & srategies, monitoring campaign, analyze market behavior and competitor
• Optimize the usage of marketing tools (SEO & SEM) while creating and iterating targeted segmented adverts on social media (Facebook Ads & Google Ads)
• PIC of ERP (OMS operation) and brand's PIC for communicate with RM marketplace, influencer, and brand collaboration
• Host Live Streaming in Shopee, Tokopedia, Lazada also create video content in Tiktok
• Create daily sales report and data analysis

Achievement

• Top 4 Category Homeliving in Shopee, Top 8 Category Kitchen in Lazada
• Awardee of 4x 'GMV Achiever', 5x 'Best KPI Score', 2x 'Best Profit' and 1st Place 'Endorsement & Video Comepetition'
• Awardee 'Operation Explorer (Best Operation Staff) 2020
• Brand Collaboration & partnership : Beirsdorf Indonesia, Unilever, and Master Chef Season 4&5

Bachelor of Forestry

Institut Perrtanian Bogor

GPA: 3.9 / 4.0