Nur Budhiharjo

SEO Specialist & Copywriter with 8+ years scaling organic traffic and crafting conversion-driven content across health, parenting, and B2B industries. Delivered +275% traffic growth, +231% impressions, and +18% clicks at TB Global. Proven in technical SEO, pillar-cluster strategy, multi-format content (articles, landing pages, e-magazines, press releases), and brand copywriting. Proficient in Ahrefs, SEMrush, Ubersuggest, GA4, and GSC.

Digital Marketing Specialist at PT Tribuana Solusi Inovasi Teknologi (TSIT) (2025-09 – Present)

• Drove organic impressions +13% MoM and engagement rate to 94%+ via full content optimization across 50+ priority pages.
• Reduced crawl errors 40% through technical SEO audits covering site structure, canonicals, backlinks, and landing pages.
• Built editorial calendar from 200+ keyword gap findings, targeting mid- and bottom-funnel queries for sustained traffic growth.
• Managed end-to-end SEO content production and CMS publishing (WordPress) with consistent on-page optimization standards.

Senior Marketing Communication (SEO & Content) at PT Tribuana Global Group (2024-09 – 2025-09)

• Grew total clicks +18% (21K→24.8K) and impressions +58% (2.16M→3.41M) in 3 months through targeted SEO content strategy.
• Achieved +275% click growth and +231% impressions increase on mining truck sector site (277→1.04K clicks; 2.96K→9.82K impressions) in 3 months.
• Improved SERP avg. position from 11.3 to 10.8; produced multi-format content: e-magazines, newsletters, press releases, landing pages, and exhibition copy.

Freelance Content Writer at Yakasa Digital Agency (2024-03 – 2024-08)

• Produced 20+ SEO travel articles/month based on keyword briefs, ensuring factual accuracy, journalistic standards, and strong search intent alignment.
• Maintained consistent output across 6 months while adapting to multiple client tone-of-voice guidelines and editorial requirements.

Associate Content Editor at PT Bilna (Orami - Sirclo) (2022-06 – 2023-06)

• Produced 300+ SEO articles/month and re-optimized 3,000+ existing pages for readability, keyword performance, and brand alignment.
• Developed high-converting content for hard-sell, soft-sell, and affiliate programs; crafted brand copy including taglines, headlines, and product descriptions.
• Conducted keyword & market research via Ahrefs, SEMrush, Ubersuggest; managed brand/media partnerships from initiation to content delivery.

Content Editor at PT Kalbe Farma (KlikDokter) (2015-12 – 2022-05)

• Managed high-volume health content production (100+ articles/month) for 6+ years, covering informational and educational topics aligned with E-E-A-T standards.
• Led SEO enrichment initiative from 2018, re-optimizing ~2 articles/day to improve structure, keyword targeting, and on-page performance across the content library.
• Conducted ~5 KOL interviews and field reporting sessions/month for advertorial and brand coverage; collaborated with designers on storyboards and ad scripts.

S1 in Pendidikan Bahasa Inggris – Universitas Negeri Jakarta (2011 – 2015)