Qurat Ul Ain

Results-driven Amazon Marketplace & Advertising Leader with 4+ years of experience driving profitable growth across Amazon US, Canada, UK, and Germany marketplaces. Managed advertising strategies that generated over $100M+ in Amazon revenue across 100+ brands while leading cross-functional initiatives spanning Sponsored Ads, Amazon DSP, marketplace growth, product launches, and profitability optimisation. Currently leading Amazon advertising strategy for Meridian and Lumin (Pangea Holdings), overseeing multi-million-dollar marketplace performance across North America.

Experienced in managing high advertising budgets, improving TACoS and organic ranking, recovering lost market share, and translating business objectives into scalable marketplace strategies. Known for combining deep analytical expertise with commercial thinking, leadership, and data-driven decision making to maximise long-term marketplace growth.

Senior Amazon Marketplace & Advertising Manager at Meridian & Lumin (via Pangea Holdings) (2025-02 – Present)

Lead marketplace advertising strategy across two premium beauty brands operating in North America within a four-market international portfolio (US, Canada, UK & Germany).

• Own Amazon advertising strategy across Sponsored Products, Sponsored Brands, Sponsored Display and Amazon DSP
• Partner with Brand Managers to align advertising investments with business growth objectives, profitability targets and product lifecycle strategies
• Drive marketplace growth through PPC optimisation, organic ranking improvements, retail media strategy and conversion optimisation
• Manage campaign performance using advanced analytics while optimising TACoS, ROAS and contribution margin
• Build keyword strategies based on search intent, competitive intelligence and customer behaviour
• Develop launch strategies for new products and ranking campaigns
• Collaborate with leadership on forecasting, budgeting and quarterly business reviews
• Generated $49.7M revenue, representing 90% of international marketplace sales
• Improved keyword rankings from position 360+ to Top 10 within two months
• Recovered Best Seller Badge after six months through integrated PPC and SEO strategy
• Improved ACOS, TACoS, conversion rate and organic visibility using data-driven optimisation frameworks
• Planned, launched, and optimised Amazon DSP campaigns focused on audience targeting, remarketing, new-to-brand acquisition, and full-funnel customer growth alongside Sponsored Ads strategy

Head of Advertising Department (HOD) at Tiffany Home (2023-10 – 2025-02)

Led the Amazon advertising department responsible for marketplace growth across the complete product portfolio.

• Directed advertising strategy across Sponsored Products, Sponsored Brands and Sponsored Display
• Managed advertising budgets, KPI tracking and profitability analysis
• Built department SOPs, reporting systems and optimisation frameworks
• Worked closely with leadership on pricing strategy, promotions, inventory planning and product launches
• Mentored PPC specialists and coordinated campaign execution
• Generated $12M+ in Amazon revenue
• Improved advertising efficiency while increasing organic visibility
• Delivered executive-level business reviews with actionable commercial recommendations

Amazon Advertising Manager at HawkWays (2022-04 – 2023-10)

Managed Amazon advertising for 25+ brands across multiple product categories.

• Managed advertising budgets exceeding $200K/month across client accounts
• Delivered PPC strategy across Sponsored Products, Sponsored Brands and Sponsored Display
• Increased key client revenue from $900K to $1.4M/month in four months (51% growth)
• Improved search rankings through keyword optimisation and listing SEO
• Delivered quarterly business reviews and marketplace growth recommendations

Brand Management Intern at Extreme Commerce (2021-04 – 2022-04)

• Marketplace research, product launch support, and listing optimisation
• PPC campaign setup, competitor research, and Seller Central management
• Developed foundational skills in Amazon Seller Central, Helium 10, and advertising campaign management

Bachelor of Business Administration in BBA – GC University, Faisalabad (2022 – 2026)