Randi Winarbisono
UX and Product Design Lead
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Tentang
Strategic Product Design Leader with 12+ years driving UX strategy, establishing DesignOps, and scaling design systems across high-growth startups and agencies. Grounded in UX research and CX insights, I leverage AI literacy and emerging design tech to elevate end-to-end user journeys. Integrates hands-on product and project management capabilities to seamlessly bridge design strategy with software engineering delivery.
Pengalaman
UI/UX Lead at BHUMI VARTA TECHNOLOGY (2023-11 – Present)
- Leading a team of UI/UX Designers who cater both in-house products and enterprise projects. I launched and built BVT’s first official design system for upcoming products and projects to implement. I was also responsible for design ops and solution planning.
Lecturer for UI/UX Design at REVOU (2026-04 – 2026-05)
- Led 7 lecture sessions in partnership with YPII (Yayasan Plan International Indonesia) and created learning materials for each session.
Co-founder & UX Consultant at ARKETIPE (2023-06 – Present)
- Co-founded a consultancy and agency specializing in digital product strategy, experience design, and development. With Arketipe, I developed ARK Padel, a downloadable app to track proper ratings for padel and other racket sports in the future.
Senior Product Designer at TOKOPEDIA (2022-01 – 2023-03)
- I took more responsibilities in designing end-to-end UX needs rather than just focusing on UI. In projects, I lay the groundworks of the whole UX up until the finished UI and assess the final product. Collaborating with stakeholders such as PMs, developers, business, and even other designers is an essential part of my day-to-day activities.
Senior UI Designer at TOKOPEDIA (2019-07 – 2022-01)
- Handling the Investment & Insurance products at Fintech tribe. My day-to-day tasks include assessing UX wireframes and turning them into fully-detailed UI, as well as keeping up the quality of everything up to Tokopedia’s standards. Helped other tribes too, such as Tokopedia NOW! in and Tokopedia Salam.
UX/UI Specialist at FINMAS (2018-04 – 2019-07)
- Finmas is a peer-to-peer online lending platform formed by Oriente from Hong Kong and Sinar Mas. I provide UX related matters such as UI design, user research, and all other UX related needs for Finmas and work directly with the regional team from Hong Kong, China, Vietnam, and Philippines.
Co-founder & Lead UX Designer at GAWEAN (2016-01 – 2018-04)
- I co-founded Gawean Indonesia with 3 of my partners which started out as a side project. Gawean is a platform for blue collar job seekers within areas of expertise namely F&B, retail, and hospitality. I am the lead UX designer and take part in business strategies as well.
Senior UX Designer at DEFINITE (2017-07 – 2018-03)
- I became a senior UX designer at Definite and was tasked to create more advanced information architectures, site structures, user journey, wireframes, and user interface designs whilst mentoring a junior under my tutelage.
UX & Graphic Designer at DEFINITE (2014-09 – 2017-07)
- I was assigned to be in the first dedicated team in partnership with Havas Digital to provide key visuals, digital banners, and EDMs for Garuda Indonesia. I create visual identities and logo designs for other brands as well.
Pendidikan
Bachelor of Arts in Visual Communication Design (DKV), Majoring in New Media – BINA NUSANTARA UNIVERSITY (2010 – 2014)

