Rendy Andriyanto

Senior SEO specialist with 8+ years of experience building and scaling organic growth for fintech, investment, and marketplace brands. Established SEO functions from the ground up, led programmatic SEO across thousands of pages in English and Bahasa Indonesia, and pioneered AI-agent-driven SEO systems and Generative Engine Optimization (GEO). Combines deep technical proficiency with strong analytical and communication skills to turn organic search into a durable growth channel.

Senior SEO at PT Delapan Aset Digital (Gotrade) (2025-09 – 2026-07)

• Established the SEO function from the ground up, building the technical, content, and reporting foundation for two app properties (Gotrade Global and Gotrade Indonesia) serving investors trading US stocks, ETFs, and options.
• Led programmatic SEO across 2,000+ ticker pages plus news, insider, and market-outlook surfaces in both English and Bahasa Indonesia.
• Designed and operated an AI-agent-driven SEO system that automates production and audits with self-improving workflows, reducing manual bottlenecks while scaling output.
• Built governance frameworks (module specs, approval workflows, performance thresholds) so the operation iterates on its own data, with human review reserved for exceptions.
• Pioneered Generative Engine Optimization (GEO), growing AI-search brand citations from ~240 to 6,200+ in a single quarter across Google AI Overview, ChatGPT, Perplexity, Gemini, and Copilot, spanning 2,500+ cited pages (tracked via Ahrefs Brand Radar).
• Owned SEO reporting and analysis with Google Search Console, Looker Studio, and Metabase; partnered with engineering on web-to-app attribution infrastructure.
• Executed keyword research, on-page optimization, technical audits, internal linking, and structured-data implementation.
• Drove a ~4.1x increase in organic funded accounts within the first five months, tracked through the warehouse's canonical organic-acquisition attribution.
• Grew organic search clicks ~17x and impressions ~144x within seven months of launching the SEO function.
• Reduced operational dependency on manual decision-making by shipping AI-agent SEO workflows.

SEO Specialist at PT Tumbuh Bersama Nano (Nanovest) (2022-06 – 2025-09)

• Diagnosed and resolved indexing issues that prevented Nanovest from being properly crawled and indexed.
• Built landing pages for Nanovest's products (cryptocurrencies, US stocks, gold), targeting transactional keywords.
• Identified opportunity keywords and planned pillar content and content-cluster strategies, occasionally assisting with writing.
• Reviewed and optimized news articles before publication; embedded SEO into editorial and marketing workflows.
• Managed off-page campaigns to strengthen brand awareness, Domain Authority, and Page Authority; monitored competitors' keywords, backlinks, and social signals.
• Guided the internship and freelance team in producing SEO-optimized content.

SEO Consultant at Hyundai MotorStudio Senayan Park (2021-10 – 2023-10)

• Built the SEO foundation for the new site hyundai.motorstudio.co.id to ensure it was search-friendly.
• Conducted keyword research, mapping, and implementation; managed off-page campaigns; oversaw freelancers producing content marketing.
• Grew organic traffic by an average of 71% month-over-month over a year.

SEO Specialist at RCTI+ (2019-12 – 2020-08)

• Partnered with Product, Engineering, and Web Development to build a framework that automatically generates SEO-optimized pages (structured data, canonical tags, meta tags, Open Graph, optimized images, internal linking).
• Performed technical audits; integrated SEO into editorial and content workflows; managed media relationships (Okezone, iNews, Sindonews) for off-page campaigns.
• Reported SEO performance and strategy to the Digital Marketing Manager.
• Grew organic traffic from under 100 to 1.5 million.

SEO Specialist at PT Nieve Aplikasi Mandiri (Nieve) (2021-02 – 2022-01)

• Built the SEO foundation for the new sites nesto.id and nesto.id/blog; coordinated with Digital Marketing and UI/UX to translate business drafts into SEO-friendly site structures.
• Identified opportunity keywords; oversaw freelancers producing content marketing.
• Reached 10K organic visits in a year (avg. 130% month-over-month growth).

SEO Specialist at PT Pinduit Teknologi Indonesia (Pintek) (2022-01 – 2022-04)

• Identified opportunity keywords, performed technical performance audits, and optimized meta tags for landing pages. Role ended early as the company downsized.

Digital Marketing at PT Sarana Pembayaran Syariah (2020-08 – 2021-02)

• Crafted new brand propositions, differentiation, and funneling strategies; partnered with the CEO and engineers on SEO-friendly sites and a product roadmap aligned to customer needs.

SEO Specialist at PT Sribu Digital Kreatif (Sribu.com) (2018-04 – 2019-08)

• Supported two business units (sribu.com and sribulancer.com) with keyword research, on-page optimization, off-page link building, and competitor monitoring; managed agency and partner relationships.
• +52.44% organic traffic year-over-year (2018–2019); designed a new UX for the Sribulancer landing page to improve lead capture and on-page SEO.

SEO Writer at PT Kargo Technologies (2017-07 – 2018-10)

• Conducted keyword research, website audits, and competitive analysis; ran A/B tests with engineers; produced one SEO-focused article daily.
• Grew the main site to 291K traffic and the blog to 71K users within four months.

SEO Specialist at Institut Teknologi Telkom Purwokerto (2016-04 – 2017-04)

• Produced SEO and journalism-aligned content with campus divisions; managed off-page campaigns; oversaw student staff on SEO.
• Helped ST3 Telkom rank as the #1 college in Java (Webometrics).

S1 Teknik Informatika in Bachelor of Informatics Engineering – Institut Teknologi Telkom Purwokerto (2014 – 2018)