Rifa Alifia

Management Marketing graduate from Universitas Pelita Harapan with a Diploma in Public Relations from Universitas Indonesia, experienced in marketing communications, digital campaigns, and brand activation. Proven ability to support integrated marketing campaigns through strategic content creation, cross-functional collaboration, and trend-driven insights. Highly adaptable, fast learner, and capable of delivering results in fast-paced environments.

Account Executive - Contract at Ou Creative (2025-05 – 2025-07)

• Coordinated with Permata Bank's internal creative team to ensure project deliverables were executed on schedule.
• Translated stakeholder requirements into clear and actionable creative briefs for design teams.
• Ensured all creative outputs aligned with brand identity guidelines and complied with banking regulations.
• Managed end-to-end project workflows, including timeline planning and cross-functional coordination.
• Produced and managed 5+ key visual adaptations daily to support multi-channel campaign execution.

Marketing Communications Intern at PT Permata Bank Tbk (2024-05 – 2025-05)

• Supported on-site branding and promotional activities for major corporate events, including 2024 Anniversary, Fun Walk 2024, and Wealth Wisdom 2024.
• Supported execution of 20+ integrated marketing campaigns per month, contributing to increased brand visibility across multiple channels.
• Managed key visual adaptations, delivering 5+ design revisions weekly to support multi-channel campaign execution.
• Collaborated with Marketing Communications (Liabilities), Product, Digital, and external agencies to ensure seamless campaign delivery.

Marketing Campaign Intern at Transcosmos Commerce (2023-02 – 2023-06)

• Managed product database synchronization across multiple marketplaces to ensure accurate and efficient inventory operations.
• Optimized TikTok Shop product listings to meet moderation standards and improve product visibility.
• Created engaging copywriting and unboxing video content for brands such as Seiko and Alba to enhance audience engagement.
• Executed strategic product uploads and Shopee Flash Sale campaigns to support sales growth and campaign performance.

Public Relations Intern at ID COMM (Indonesia Communications) (2022-08 – 2023-01)

• Conducted media monitoring, distributed press releases, and coordinated media relations for client campaigns.
• Developed KOL recommendations, media clippings, and social media content to support branding and campaign activities.
• Supported the execution of UNICEF and SSIDCOMM events with 100+ participants.

Bachelor in Marketing Management – Universitas Pelita Harapan (2023-08 – 2026-05)

Diploma in Public Relations – University of Indonesia (2020-08 – 2023-07)