Rizqy Dzul

Marketing Management graduate with experience in digital marketing, sales, and brand communication. Proven ability to drive audience engagement, manage advertising budgets, and execute marketing strategies that enhance brand visibility

Marketing Communication at Indonesia Research Institute Japan (2024-02 – Present)

Marketing Communication role focused on candidate placement, social media engagement, website traffic optimization, and advertising budget management

• Achieved 20+ successful candidate placements every two months, surpassing company targets by 10%
• Increased Instagram followers by 22.6% in three months through strategic audience engagement
• Boosted website traffic by 2,800 monthly visitors, maintaining an average session duration of 22 seconds
• Managed an IDR 30,000,000 monthly advertising budget, utilizing only 22.19% to meet targets efficiently
• Spearheaded offline marketing events, strengthening brand awareness
• Worked with a multinational team, including Japanese staff, to execute marketing initiatives

Sales & Marketing Intern at Mason Pine Hotel (2022-12 – 2023-03)

Sales and Marketing internship involving campaign development, event coordination, lead generation, and guest experience enhancement

• Developed and executed online and offline marketing campaigns to attract new guests and retain existing ones
• Coordinated with the Front Desk and Food & Beverage departments to enhance guest experiences
• Generated leads for the sales team, prepared sales materials, and handled client inquiries
• Organized and managed events, including conferences, weddings, and corporate functions
• Assisted in administrative support for the sales team and managed Banquet Event Orders

Bachelor in Marketing Management – Politeknik Negeri Bandung (2019-07 – 2023-08)