Mathias Gowidjaja

Eager and ambitious digital marketing enthusiast focusing on digital ads and performance marketing. Strong communication skills with a passion for staying updated on industry trends and best practices. A proactive team player who thrives in a collaborative environment and is eager to contribute to achieving marketing objectives.

Digital Ads Specialist at TDC Group Indonesia (2025-02 – Present)

Develop and execute comprehensive media strategies to help clients effectively advertise and reach their target audiences across multiple digital platforms.

• Develop comprehensive media strategies to help clients effectively advertise and reach their target audiences across multiple digital platforms.
• Strategize and executed for a property developer based in Kalimantan generating roughly 400+ leads per month and gaining 2 – 5 conversions per unit
• Prepare and present performance reports, offering insights and recommendations for optimization
• Managing budget from 10 Million rupiah until 30 Million Rupiah, achieving low CPMs, high clicks and high CTRs
• Launched a Google Ads traffic campaign for the company website with a budget of IDR 3 million, achieving a 6.9% CTR, an average CPC of IDR 500, and generating 10 qualified leads.

Junior Performance Marketing Specialist at HeyRcg (2024-08 – 2024-12)

Support account managers in managing client paid marketing channels and build forecasts for potential new clients.

• Support account managers in managing client paid marketing channel Meta, Google ads, Tiktok ads, and Pinterest ads
• Build Forecasts for potential new client from budget, audience, and a thorough keyword research from competitor and brand keywords.
• Launched sales campaigns for the client's venue called The Lawn in Bali for a NYE Event achieving 2.0 ROAS
• Assist in funnel ideation for each client and managing budget spent for each campaign.

Digital Marketing in Digital Marketing – Purwadhika Digital Technology School (2023-06 – 2023-09)

Bachelor of Laws in Business Law – University of Pelita Harapan (2019-08 – 2023-05)