Serkan Arslan

Video production professional with 9 years of experience, including 6 years at Red Bull, evolved from leading post-production to orchestrating end-to-end campaigns across music, entertainment, and branded content. Expert in creative strategy, quality control and production operations; from briefing and budgeting to scheduling and supplier coordination. Driven by a commitment to push creative boundaries and experiment with storytelling to achieve higher content values and meaningful audience connection.

PRODUCER at Red Bull (2023-10 – Present)

• Orchestrated 30M+ organic YouTube views in 2 years through planning platform-first strategy, aligning creative vision and implementing audience research to deliver one of Türkiye's highest-engagement branded channels with sustained growth.
• Managed 20+ simultaneous commercial and branded projects annually, achieving 100% on-time delivery and reducing revisions by 60% through detailed project management, post-production oversight and client facing stakeholder communication.
• Led end-to-end creative campaigns across music, entertainment, and branded content; from briefing and creative concepting through production process execution and post-production delivery, ensuring every stage reflected the original vision.
• Negotiated $100k+ budgets and vendor contracts with 45+ partners; secured favorable terms while monitoring timelines, quality standards and budgets.

SENIOR VIDEO EDITOR & MOTION GRAPHIC DESIGNER at Red Bull (2020-07 – 2023-10)

• Sole in-house creative lead across 100+ social videos, documentaries, and case studies; owned post-production, quality control, and all multimedia output including editing, colour correction, sound design, and visual effect coordination.
• Raised asset quality 60% and eliminated vendor QC failures by creating comprehensive 20-page post-production guidelines establishing repeatable standards.
• Implemented platform-first editorial strategy optimizing content for platform-specific audience behavior and trends.

VIDEO EDITOR & MOTION GRAPHIC DESIGNER at Freelance (2019-09 – 2023-10)

• Delivered 40+ creative videos for clients (Nike, HBO, Red Bull) through storytelling and visual craft aligned with brand positioning.
• Produced VOD documentary and developed visual identities with style systems for multiple startups across social channels.

VIDEO EDITOR at 140journos (2017-05 – 2019-06)

• Shaped the outlet's signature editing style, editing 80+ videos under tight news-cycle deadlines for a YouTube channel that consistently trended on Turkish social media.
• Led narrative documentary projects: independently structured and delivered VOD series from raw footage through final delivery, balancing creative integrity with deadline pressure.
• Mentored 5 junior editors on editorial voice, workflow standards, and storytelling craft, building house style grounded in cultural authenticity and production excellence.

BA in Television and Film – Istanbul University (2020)