Todd Zimmerman

Creative and results-driven graphic designer and art director with 20+ years of experience in visual communication, branding, and multi-platform design. Skilled in Adobe Creative Suite (InDesign, Photoshop, Illustrator) and experienced in producing award-winning print, digital, and social media content. Proven success in creative direction, layout design, packaging, marketing collateral, and e-commerce branding.

Strong collaborator with a track record of delivering impactful designs that elevate brand identity and drive audience engagement.

Design Consultant at Todd M Zimmerman Design (Present)

• Designed B2B magazines, marketing collateral, and advertising materials for diverse clients.
• Created social media campaigns, promotional content, and presentation materials to support national events and vendors.
• Provided art direction for book design, theater programs, and branded content, ensuring consistency across platforms.

Creative Director | Charm City Chocolate

• Developed a brand identity system including modern packaging, logos, and marketing design to strengthen brand presence.
• Designed e-commerce website and seasonal product campaigns, including photography, newsletters, and online ads.
• Produced digital content for social media to increase customer engagement and drive sales growth.

General Manager | Charm City Chocolate

• Created modern product design and packaging to improve profit margins
• Developed strong brand identity and established social media accounts to build brand loyalty through direct digital email and newsletters
• Designed engaging social media posts and conceptualized online advertising campaigns
• Built and maintained an e-commerce website; including seasonal themes, product photography, marketing campaigns and online advertising

Brand Strategist | Charm City Chocolate

•Creation of modern product design

•Updating packaging to stay with current design trends

•Developing strong brand identity through social media platforms

•Using digital marketing to build brand loyalty

•Building local community engagement by partnering with established brands on new projects

Social Media Manager | Charm City Chocolate

•Established social media accounts for growing business awareness

•Responsible for making engaging social media posts on Instagram and Facebook

•Designed online advertising through social media companies to drive e-commerce sales

•Use of promotions, new item announcements and brand awareness to promote business

Commercial Photographer | Charm City Chocolate

•Developed visual product image style for brand

•Photograph all products for e-commerce website

•Create engaging photographs for new seasonal products

•Photograph products to be shared on Social media platforms

•Photograph products to be used in advertising campaigns

Assistant Managing Editor Visuals | The Daily Record

• Directed design and photography teams, overseeing production of 40+ magazines and tabloids annually.
• Created award-winning page layouts, annual reports, infographics, logos, and marketing collateral.
• Led professional design seminars, training staff in design best practices and software proficiency.

Presentation Editor | The Daily Record

•Supervised a staff of 5 designers

•Developed special publications

•Redesigned newspapers

•Created marketing campaigns

•Developed branding identities

Art Director | The Daily Record

• Designed brochures, logos, graphics, and promotional materials across print and digital platforms.
• Collaborated with state agencies to produce themed annual publications and advertising campaigns.
• Delivered custom PowerPoint presentations and supported editorial teams with strong visual design.

Bachelor of Arts – University of Florida