Edel Browne

Visionary leader with over two decades of strategic leadership in diverse sectors, excelling in high-stakes environments to deliver unprecedented revenue growth and market expansion. Expert at driving business strategy and operational excellence, with a proven record of boosting sales by up to 130% through innovative sales strategies and robust market analysis. Skilled in leading cross-functional teams across global markets, managing over 100 staff, and fostering collaborative success in Software, E-Commerce, Travel, Healthcare, and Telecom sectors.

Proficient in P&L management, adept at optimizing financial and commercial performance to meet and exceed organizational goals. Accomplished in talent acquisition and development, building high-performing teams that surpass sales targets and enhance organizational capacity. Seasoned in navigating complex multi-site operations, implementing transformative business initiatives that significantly enhance operational efficiencies and customer satisfaction.

Adept at building and maintaining strategic partnerships and driving business development across multiple channels. Committed to leveraging extensive management experience to lead digital transformation and implement high-level strategic goals in a dynamic corporate landscape.

Sales Director - 3D Issue - Ireland

(2022-01)

Devise and execute revenue growth strategies, utilizing data-driven forecasting to set sales targets, assess performance against key metrics, and implement necessary optimizations. Lead high-performing sales team, supervising direct reports and nurturing results-driven culture, whilst reporting to managing director.

• Attained and surpassed revenue goals by coaching and mentoring sales teams, nurturing high-performance culture.
• Recruited, onboarded, and developed top-tier sales talent, incorporating structured talent management framework to bolster retention, mentorship, and long-term success.
• Ensured alignment of sales strategies with broader business objectives and accelerate profitability by collaborating cross-functionally with executive leadership, including product and marketing teams.

Head of Business Development EMEA - Groupon Travel

(2019-01 - 2022-12)

Optimized prospecting, consultation, and relationship-building strategies, strengthening partnerships and augmenting sales efficiency. Tracked key sales data, analyzed trends, and ensured process enhancement with emphasis on customer retention and revenue optimization. Reported to senior director, leading strategic initiatives and managing direct reports to ensure business growth.

Developed deep business insights for partners, fostering long-term relationships and aligning deals with strategic objectives. Applied financial acumen and consultative sales expertise to structure optimal deals, combining data-driven strategy, strong negotiation skills, and creative solutions.

• Amplified engagement and value for Groupon subscribers by overseeing creation of high-impact deals and experiences.
• Built and expanded robust network of commercial partnerships, leveraging Groupon's platform to secure sustained business growth.
• Achieved and reported quarterly revenue targets, using Salesforce CRM to monitor performance and inform senior management.
• Managed ad hoc projects, including gathering business requirements as well as delivering strategic initiatives, such as annual planning.
• Led process improvements during COVID-19, streamlining sales operations, maximizing cross-functional collaboration, and implementing cost-effective synergies.

New Business Development Manager - Optum, Part of United Healthcare Group - Ireland

(2017-01 - 2019-12)

Directed strategic initiatives and complex operational transitions, reporting directly to senior director. Formulated and executed long-term strategic roadmap, identifying key initiatives and prioritizing projects within five-year planning forecast. Deployed and integrated operational standards, policies, and procedures, ensuring alignment with overall business goals and regulatory requirements.

• Oversaw seamless transfer of P&L ownership to Ireland-based stakeholders, ensuring financial and operational continuity.
• Attained organizational objectives and optimized operational effectiveness by initiating and aligning internal/external resources.
• Transferred operations from the USA to the Dublin hub by spearheading integration and merger of Payment Integrity claims value stream.
• Steered project implementation and resolved cross-segment challenges by establishing and administering Irish leadership team, supporting programme managers within UHC and Health Plans.

Distribution Excellence Manager - Tesco Bank - Edinburgh

(2012-01 - 2016-12)

Orchestrated strategic initiatives within Tesco Insurance division and drove new market-leading initiatives across UK. Delivered key projects within budget in line with brand guidelines and objectives. Facilitated expansion of broker panel by collaborating with partner team and leading workstreams to onboard new panel members.

Streamlined business performance by guiding cross-functional teams in evaluating metrics, shaping marketing and operational strategies, and applying risk frameworks. Improved forecast accuracy and business planning by monitoring acquisition, retention, and profitability metrics. Oversaw P&L performance, including identifying quick wins, implementing tactical initiatives, and optimizing financial outcomes.

• Secured strategic partnerships by negotiating and managing commercial contractual agreements with broker panel.
• Maximized profitability and market competitiveness by spearheading pricing strategy and aligning forecasts with industry trends.
• Elevated product success and customer engagement through execution of targeted communication plans across Tesco Ireland.
• Strengthened Tesco's market position by incorporating high-impact marketing value propositions in collaborating with RSA.
• Drove successful cross-sell campaign, using Tesco Clubcard loyalty platform to enhance customer engagement and expand benefits.
• Achieved budgeted profit and growth targets for Tesco Ireland Insurance by supporting Commercial Director & Insurer Partnerships Head.
• Increased brand visibility and customer acquisition by leading trade-driving product marketing propositions.
• Amplified sales performance by spearheading Tesco Call Centre operations, refining SLAs, sales processes, and service standards.

Chief Executive Officer - RC Hobbies Ltd - Ireland

(2011-01 - 2012-12)

Established new online start-up, designing and implementing a comprehensive sale/marketing platform for product trading. Cultivated relationships with suppliers and retail distributors across China, Asia, and Middle East; coordinated product showcases at UK and EMEA market trade shows.

• Successfully launched and sustained business operations, with ongoing trading success in diverse international markets.

Enterprise Business Manager - Vodafone - Dublin

(2010-01 - 2011-12)

Spearheaded the market launch of two new propositions, including the pioneering high-speed mobile broadband product "Performance Pro." Directed trading performance meetings; devised and implemented remedial action plans to optimize business outcomes. Managed relationships with key suppliers and partners integral to Vodafone's business product offerings, particularly within the retail sector. Oversaw complete P&L responsibilities, aligning product mix revenues with base forecasts and collaborative targets set with sales and product managers.

• Boosted turnover by 10% through strategic launch of new market propositions.
• Coordinated effective "Go to Market" campaigns for new launches in Mobile Broadband, Tablets, and Machine-to-Machine sectors.
• Identified and targeted key market segments for Enterprise data propositions, significantly enhancing market penetration.
• Elevated lead generation campaigns, effectively building cross-sell and up-sell capacities within sales channels.

Head of Sales & Marketing - Travelopia

Marketing Assistant - Compupac IT Solutions

Sales & Marketing Assistant - ForeFront Europe (CBT Group)

Bachelor Of Marketing - Marketing - DIT/ Marketing Institute of Ireland