Parth Pathak

Results-driven Digital Marketing professional with 6+ years of experience across digital advertising, Search Engine Marketing (SEM), Paid Search, and client-facing account management. MSc in Digital Marketing & Analytics (Dublin Business School, 2024) combined with hands-on experience running Google Ads and Meta Ads campaigns, managing agency and stakeholder relationships, and translating performance data into commercial outcomes. Skilled at absorbing technical concepts and communicating them clearly to non-technical audiences, building trusted partnerships across cross-functional teams, and driving measurable growth in a fast-paced, target-driven environment.

Fluent in English and Hindi, with working proficiency in Marathi; based in Dublin with full EU/EMEA work authorisation.

Assistant Store Manager – Commercial Operations & Local Marketing - Circle K Europe - Dublin, Ireland

(2023-01)

• Act as the primary point of contact for planning and executing local marketing and promotional campaigns, translating brand and commercial objectives into in-store activation — delivering a 10–12% uplift in food and beverage sales.
• Manage stakeholder relationships across corporate, supplier, and store teams, ensuring campaign execution stays aligned with brand guidelines and business goals — directly applicable to managing agency and partner relationships.
• Own end-to-end KPI tracking and reporting across sales, labour efficiency, and customer satisfaction in a high-volume commercial environment generating €55K–€60K in weekly revenue, using data to optimise performance and resolve operational issues.
• Lead cross-functional collaboration with commercial and marketing stakeholders to launch promotional strategies, mirroring the client-facing consultative approach required to drive technology adoption and platform usage.
• Lead, coach, and develop a team of 10+ staff, building a performance-driven, customer-first culture and strengthening communication and stakeholder-management skills used daily with internal and external partners.

Digital Marketing Executive - e-Sakal Media House - Pune, India

(2020-01 - 2023-12)

• Planned and managed Google Ads and Meta paid media campaigns within monthly budgets, applying SEM best practice and campaign optimisation to consistently meet reach, engagement, and conversion KPIs.
• Developed and executed end-to-end digital marketing and Paid Search strategies across social, display, SEO, and content channels, aligned to broader brand and commercial objectives.
• Built GA4 dashboards and performance reports, using automation and attribution insight to translate data into actionable recommendations that improved CTR, reach, and engagement — the same optimisation levers used to drive customer business outcomes.
• Grew organic website traffic by 28% over 5 months through structured, technical SEO strategies, improving content discoverability and search visibility.
• Sourced, briefed, and managed influencer and media agency partnerships from concept through execution, tracking deliverables and measuring ROI — direct experience developing and renewing agency partnerships.
• Selected and managed external agency and digital-technology partner relationships, ensuring quality output, adoption of best practice, and alignment with campaign objectives.
• Served as the primary liaison between editorial, commercial, and technical teams, resolving client and stakeholder issues and prioritising deliverables — comparable to consulting agency partners on platform adoption and issue resolution.
• Monitored competitor activity, digital advertising trends, and consumer behaviour to identify new business opportunities and improve campaign effectiveness.

MSc - Digital Marketing & Analytics - Dublin Business School (2024-01)

Bachelor - Mass Communication - Tilak Maharashtra Vidyapeeth (2020-01)