Sreerag Vk

UI/UX Designer at Freelance (2025-01 – Present)

Led end-to-end product design for early-stage fintech and SaaS startups, building scalable design systems and responsive landing pages.

Led end-to-end product design for early-stage fintech and SaaS startups, from defining MVP scope and UX strategy through to production-ready specs.
Built scalable, token-based design systems that reduced dev rework and gave engineering teams a clear, consistent framework to build from.
Designed and built responsive landing pages in Webflow, bridging the gap between design and live implementation.
Facilitated co-creation sessions with founders and engineers, using AI tools (V0, Lovable, Cursor) to prototype working concepts rapidly and drive faster stakeholder alignment.

UI/UX Designer at Karty (2024-04 – 2024-10)

Led a full brand pivot, designed core fintech features, and built a scalable bilingual design system with 70+ components.

Led a full brand pivot mid-production, rebuilding the component library from the ground up using design tokens to ensure consistent brand application across 100+ screens.
Designed core fintech features — Spending, Budgeting, and Payments — improving user clarity and control over sensitive financial data.
Launched Split Bill, a socially-driven payment feature engineered for regulatory compliance and accurate multi-party budget reconciliation.
Collaborated with content design to craft plain-language microcopy and error states, reducing drop-off across onboarding and transaction flows.
Built a scalable bilingual (EN/AR) design system with 70+ components, cutting design-to-code revisions by 60% and accelerating delivery cycles.

Product Design Intern at ARquants (2023-08 – 2023-09)

Designed data-heavy dashboards for investment tracking and built back-testing flows for trading strategy simulation.

Designed data-heavy dashboards for investment tracking, live strategy monitoring, and performance analytics — prioritising clarity and scannability for high-stakes financial decisions.
Built back-testing flows enabling users to simulate and refine trading strategies, reducing cognitive load across complex financial workflows.
Simplified financial concepts through in-app tutorials; validated designs with usability testing across 5+ participants to measurably improve task completion rates.

Full Stack Intern at HighRadius (2022-01 – 2022-04)

Designed UI components for enterprise B2B fintech product and collaborated with engineers to ensure design integrity.

Designed UI components for an enterprise B2B fintech product, iterating on user requirements and stakeholder feedback across cross-functional teams.
Leveraged HTML/CSS knowledge to collaborate directly with engineers, reducing handoff friction and ensuring design integrity through to production.
Contributed across product, design, and engineering workstreams to align the final product with intended user experience outcomes.

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