Founding Head of Marketing at Visual Layer (2025-01 – 2026-04)
Seed-stage visual intelligence; joined as founding marketer, leading all marketing and technical documentation through to acquisition by Camtek (Nasdaq: CAMT) in April 2026. Reported to CTO, collaborating with CEO almost daily.
- Built the GTM infrastructure and full enablement stack from zero — positioning, messaging frameworks, use case library with product-fit scoring, From-To problem framework, objections and rebuttals, and a buyer-specific FAQ; ARR grew to $3M during tenure, culminating in acquisition by Camtek.
- Built and led the entire marketing function on a marketing budget under $1,000 — sourcing and managing every vendor, tool, and contractor — while ARR grew to $3M during tenure, culminating in acquisition by Camtek.
- Developed an ICP analysis model across 40+ named accounts; built persona profiles for five buyer segments across defense, manufacturing, media, e-commerce, and AI development verticals — validated through customer research and sales call analysis that fed directly into product roadmap prioritization.
- Established the outbound demand generation motion: designed an ABM targeting framework, built SDR enablement sequences, and ran iterative A/B testing across email campaigns and landing pages.
Director, Product Marketing & GTM at Coro Cybersecurity (2022-08 – 2024-12)
Series C multi-layer cybersecurity platform (email security, endpoint protection, SSPM, EDR, XDR) serving SMB through mid-market; $1M+ quarterly ACV, 300% YoY revenue growth during tenure.
- Scaled the product marketing and GTM functions from zero to 13 direct reports in 18 months, covering positioning, content, enablement, competitive intelligence, and analyst relations.
- Managed the full marketing budget end-to-end — headcount, vendors, tooling, events, and analyst relations — for a 13-person function during 300% YoY revenue growth.
- Created a compliance resource hub spanning 20+ global frameworks (CMMC, HIPAA, SOC 2, NIST CSF, NIS2, PCI-DSS, GDPR, and others) — a sales tool and a differentiator in mid-market deals where regulatory pressure determined the evaluation; when procurement was gated by a compliance checklist, the hub was the asset Sales used to close it.
- Drove the MSP and partner-channel motion: supported partners directly and through Partner Marketing leadership with value-proposition development, enablement materials, and MSP-facing content that powered the sell-through-MSP distribution model.
- Developed battle cards and competitive positioning across five product lines, ran the win/loss program, and defined success metrics per product launch, with outputs feeding directly into positioning refreshes.
- Oversaw analyst relations with Gartner, Canalys, and Omdia; managed the AR owner, contributed to briefing materials, and supported the team in producing reports that placed Coro in high-impact industry coverage.
Head of Product Marketing at Lytx / Surfsight (2021-05 – 2022-08)
Lytx is a $2.5B+ (Permira-backed) global leader in AI-powered video telematics and fleet safety; Surfsight is the channel-facing business unit; 850 employees, 60%+ market share (Frost & Sullivan).
- Directed a 4-person hybrid team combining technical writers and product marketers — a deliberate structure unifying GTM craft and documentation architecture under one function.
- Drove positioning, messaging, partner enablement, and pricing for Surfsight, contributing to a 250% YoY increase in indirect subscriptions through the partner network during Lytx's record Q1 2022 (100,000+ new subscriptions sold).
- Launched the Surfsight Developer Portal, named in Lytx's Q1 2022 press release, cutting partner onboarding time by 35%.
- Directed crisis communications for a mass customer data loss event — led customer-facing messaging, stakeholder coordination, and internal communications strategy under time pressure.
Founding Documentation IC at Snyk (2018-01 – 2020-04)
Developer security platform (AppSec, SCA, SAST, container security); founding documentation IC during early hypergrowth.
- Co-produced developer-facing thought leadership at scale — security research publications including the Snyk JavaScript Security Report, plus a high volume of blog posts ghost-written, edited, and co-authored with DevRel and PM counterparts — the content motion that became the foundation of the Developer Security sub-category.
- Scaled documentation for hyper-growth in a CI/CD agile environment and built PLG content strategy for developer audiences across major CI/CD and source control platform integrations.
- Led the hire of Snyk's first technical writer and served as their sole mentor throughout her tenure — growing the documentation function from a founding solo IC to a two-person team.
Senior Technical Writer, Security Division at Cisco (2016-02 – 2018-01)
Global enterprise networking and security company; senior technical writer in the Security Division. Authored API documentation, admin guides, user manuals, and release notes for Cisco's Identity Services Engine (ISE) — network security and IAM platform.
Documentation Manager at Netformx
Senior Technical Writer at Amdocs
Senior Technical Writer at Synerion
Technical Writer at Motorola
Fractional Product Marketing, Content & Documentation at Contentabl (2020-03 – Present)
Running continuously, primarily between full-time roles, serving clients across cybersecurity, AI, developer tools, and HR tech.
- Devised highly technical documentation and marketing content including competitive messaging, launch collateral, and other assets across multiple cybersecurity clients, including XM Cyber (attack surface and exposure management), Cycode (AppSec), Akeyless (secrets management), Pentera (EDR-evasion research), BlinkOps, and Alcide (Kubernetes security, acquired by Rapid7).
- Led a founding PMM engagement at Lightrun — GTM strategy, competitive messaging, a 250-page developer knowledge base, and PR strategy for brand expansion.
- Constructed documentation infrastructure from scratch for Firebolt's transition from stealth — 100+ pages of API documentation and user guides for data engineering audiences.
