Aaditya Raj

High-impact Visual Designer and Social Media Strategist specializing in dynamic brand identities, high-converting digital assets, and AI-augmented content workflows. Proven track record of spearheading media teams, directing cross-platform campaigns across Instagram and Facebook, and leveraging generative AI to streamline content production from idea to execution. Combines sharp design intuition with strategic planning to deliver client-tailored visual solutions.

Media and PR Director at Pravaad Debating Society

• Directed the Media and PR divisions (20+ members), establishing end-to-end visual branding consistency across digital touchpoints.
• Spearheaded the design strategy, graphic layout, and social media campaign rollout for Shraddha Tarang Fest 2023, driving attendance and audience engagement.
• Integrated Canva AI tools and generative planning frameworks to engineer AI-assisted content calendars, optimizing post frequency and trend alignment.
• Curated aesthetic visual assets, promotional graphics, and outreach initiatives that elevated society visibility.

Visual Designer & Branding Consultant at Self-Employed

• Conceptualized and rendered bespoke branding packages (logos, high-engagement Instagram carousels, custom stories, and digital e-invites) tailored to client specifications.
• Utilized AI-based tracking methodologies to monitor performance metrics, iterate design concepts, and increase repeat client referrals.
• Managed end-to-end client communications, project timelines, and creative deliverables with absolute self-accountability.

Social Media & Content Designer at Pledge A Smile Foundation (NGO)

• Architected targeted social media posts, visual stories, and digital newsletters to champion community campaigns and donor acquisition.
• Coordinated community engagement tactics to boost reach and digital interaction across multi-channel platforms.

Graphic Designer at Civic Youth Conclave (MUN Foundation)

• Crafted event posters, banner layouts, and promotional media via Canva, enhancing public engagement for a high-profile youth conference.

Bachelor of Arts (Honors) in Arts – University of Delhi (2026)

Class 12 (BSEB) – DAV Public School, Patna (2022)

Class 10 (CBSE) – DAV Public School, Patna (2020)