Aastha Soni
Digital Marketing & Growth Specialist
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About
Results-oriented Digital Marketing & Growth Specialist with 3+ years of experience delivering end-to-end marketing solutions across SaaS, eCommerce, and B2B domains for international clients. Proven ability to combine SEO, social media, paid advertising, and LinkedIn lead generation to drive measurable business outcomes, including revenue generation, lead acquisition, and app growth. Strong expertise in market research, competitor analysis, and strategic planning, along with hands-on experience in client communication and project management.
Experienced in fully remote, cross-timezone collaboration with clients across 6+ countries - open to remote opportunities worldwide.
Experience
Digital Marketing Specialist at iWebwiser (2023-06 – Present)
Started as Digital Marketing Intern, promoted to Full-Time Digital Marketing Specialist within 3 months. Progressed from a 3-month internship to a full-time role based on performance, while continuing studies during the 2nd year of BBA.
- Optimized website SEO performance and technical structure
- Improved directory listings and online visibility, earning recognition on platforms such as TechBehemoths
- Executed local, national, and international SEO strategies
- Social media marketing across Instagram, Facebook, TikTok, LinkedIn, Pinterest, and YouTube
- Meta Ads campaigns for lead generation and conversions
- Google Ads campaigns
Digital Marketing Specialist - Digitalisation Check Project at iWebwiser (2026-01 – 2026-12)
B2B Project - Managed as part of agency role for international client
- Optimized LinkedIn profiles to improve outreach credibility and conversions
- Executed targeted B2B lead generation campaigns
- Generated 2 high-value leads (~5,000 CHF each) within one month
Digital Marketing Specialist - Lingerie Store Project at iWebwiser (2025-01 – 2026-12)
E-commerce Project - Managed as part of agency role for international client
- Managed complete digital marketing operations spanning SEO, social media, and paid advertising
- Developed and executed a Pinterest growth strategy generating an average of ~R50,000/month in organic sales
- Optimized the entire website and product listings for SEO performance
- Planned and executed Meta Ads and Google Ads campaigns for conversions and traffic
- Improved overall brand visibility and multi-platform engagement
Digital Marketing Specialist - Transport Document Management Software Project at iWebwiser (2025-01 – 2025-12)
SaaS / Logistics Platform Project - Managed as part of agency role for client
- Implemented advanced SEO strategies, including AI Overview ranking and rich snippet / SERP feature optimization
- Executed App Store Optimization (ASO) to improve app visibility
- Ran Meta Ads campaigns generating 20–25 high-quality leads
- Managed Google Ads campaigns achieving 200+ app installs in a single day
Digital Marketing Specialist - Black Dad Community Project at iWebwiser (2024-01 – 2025-12)
Media / Podcast Platform Project - Managed as part of agency role for client
- Managed end-to-end social media presence across Instagram, Facebook, TikTok, Pinterest & YouTube
- Executed content planning, posting, optimization, and audience engagement (DMs)
- Performed blog SEO optimization to improve organic reach
- Maintained a consistent content pipeline and audience interaction strategy
Education
Bachelor of Business Administration in BBA (2025-06)
