Abdulkader Shahpurwala

B2B marketing and business technology professional with hands-on experience in digital marketing, CRM, lead generation, paid advertising, analytics, website optimisation, social media, email and WhatsApp marketing, and Odoo ERP implementation. Experienced in developing marketing strategies, managing digital campaigns, researching prospects and coordinating business processes across sales, HR, purchase, inventory and manufacturing.

Marketing & Odoo ERP Implementation Executive at Inter Oceanic Plastic Corporation (2024-12 – Present)

• Develop and execute B2B marketing strategies to increase brand visibility and generate qualified leads.
• Create and manage social media content for LinkedIn and Instagram, including product-focused posts and campaigns.
• Plan and manage Google Ads (AdWords) campaigns and monitor performance using Google Analytics and Google Site Kit.
• Use LinkedIn Sales Navigator and Apollo for targeted B2B lead generation and prospect research.
• Manage WhatsApp marketing, Hostinger email marketing and customer outreach campaigns.
• Use HubSpot CRM for lead management, customer data and marketing activities.
• Optimise the WordPress website for content, performance and user experience.
• Conduct market research, competitor analysis and develop marketing strategies based on business requirements.
• Manage and maintain data across Odoo Sales, HR, Purchase, Inventory and Manufacturing modules.
• Design and implement Odoo workflows while coordinating with cross-functional teams to improve business processes and data accuracy.

Bachelor of Business Administration in BBA – University of the People (2026 – 2028)