Abhay Rawat
SEO Specialist | AEO & GEO Expert | AI-Era Organic Search
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About
SEO Specialist with hands-on expertise in Technical SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) securing AI-cited brand answers in Google AI Overviews, ChatGPT, Bing Copilot, and Perplexity. Delivered 40%+ organic traffic growth for healthcare, travel, and tech clients through structured data (JSON-LD), E-E-A-T content strategy, and featured snippet targeting. Owner of TechTodays.net as a live GEO/AEO case study.
Secondary expertise in Google Ads, Meta Ads, and GA4.
Experience
Digital Marketing Executive — SEO & AI Search at TheSeoByte (2026-01 – Present)
- Sustained first-page rankings for 8+ client websites; grew combined organic traffic 40% in 6 months via on-page SEO, technical audits, and Core Web Vitals improvement (LCP & CLS).
- Deployed FAQ, HowTo & Article Schema (JSON-LD); resolved 50+ crawl errors using Screaming Frog — increasing rich result appearances by 35% and PAA capture rate by 28%.
- Executed GEO strategy securing brand citations in Google AI Overviews, ChatGPT & Bing Copilot — optimising for entity recognition, semantic relevance, and LLM citation eligibility.
- Managed Google Ads & Meta Ads for Simplilearn Capstone projects achieved avg. ROAS 3.5× through audience segmentation and A/B-tested ad copy. [Secondary]
Education
B.Sc. in Science – Dr. Bhimrao Ambedkar University, Govt. Degree College Kursanda, Sadabad (2021 – 2023)
