Abadhesh Kumar

SEO professional with 14+ years of experience across technical SEO, on-page optimization, content strategy, website audits, organic search growth and digital marketing, with experience progressing into SEO management and director-level responsibilities. Experienced in leading SEO initiatives across enterprise and high-visibility websites, including Policybazaar and Talentedge, covering technical audits, keyword research, content optimization, internal linking, website performance, search analytics and SEO project management. Currently focused on the evolution of search toward AI-powered discovery, Generative Search, AEO/GEO and AI-assisted content workflows, while applying strong traditional SEO fundamentals to improve organic visibility and search performance.

Strong background in SEO strategy, team coordination, stakeholder management, SEO reporting, competitive analysis and end-to-end website optimization.

SEO Director - Businesshubgroup

(2023-12 - 2026-03)

• Led SEO strategy and execution across website optimization, technical SEO, content strategy, keyword research and organic search initiatives.
• Managed end-to-end SEO activities including website audits, technical analysis, on-page optimization, content optimization and performance reporting.
• Developed keyword and content strategies aligned with search intent, user needs and organic growth opportunities.
• Coordinated SEO projects and team activities to ensure timely execution of optimization initiatives.
• Analyzed website performance and search visibility to identify opportunities for technical and content improvements.
• Supported the evolution of SEO strategy toward AI-powered search and emerging Generative Search experiences.
• Collaborated with content and other teams to translate SEO insights into actionable optimization priorities.

SEO Manager - Qorvatech - Noida

(2023-07 - 2023-11)

• Managed SEO initiatives covering technical audits, keyword research, on-page optimization and content strategy.
• Conducted website analysis to identify technical, structural and content-related SEO opportunities.
• Developed optimization recommendations based on search intent, keyword opportunities and competitive analysis.
• Monitored keyword performance and prepared SEO reports for stakeholders.
• Coordinated SEO activities across multiple projects and ensured implementation of optimization recommendations.

Assistant SEO Manager - Talentedge - Gurugram

(2021-09 - 2023-06)

• Managed SEO activities across website audits, keyword research, content optimization and technical SEO.
• Worked on page-level optimization through titles, meta descriptions, URLs, internal linking and content structure.
• Conducted keyword research and competitive analysis to support content and organic search strategies.
• Monitored search rankings and website performance and prepared regular SEO reports.
• Coordinated SEO requirements across teams and supported implementation of technical and content recommendations.
• Worked on Talentedge.com as part of the SEO portfolio.

Senior SEO Executive - Policybazaar - Gurgaon

(2018-06 - 2021-08)

• Executed SEO strategies for a high-visibility digital platform with a focus on organic search performance.
• Conducted keyword research, website audits, on-page optimization and content optimization.
• Improved page-level SEO through metadata, URL optimization, internal linking, image optimization and content improvements.
• Worked on technical SEO activities including sitemap, robots.txt, redirects and website performance.
• Analyzed keyword rankings and search performance to identify growth opportunities.
• Supported content strategy and SEO recommendations across website sections.
• Worked on Policybazaar.com as part of the SEO portfolio.

Digital Marketing Manager - 4petneeds (First Needs Sales Pvt. Ltd.) - Noida

(2016-04 - 2018-05)

• Managed digital marketing activities with a strong focus on SEO and website optimization.
• Worked across SEO, PPC, social media, email marketing and website performance activities.
• Conducted website analysis and implemented on-page and content optimization initiatives.
• Managed product listings across B2B/e-commerce platforms.
• Supported digital campaigns, website testing and mobile optimization initiatives.

SEO Executive - SABsoftzone Pvt. Ltd. - New Delhi

(2012-01 - 2016-03)

• Executed SEO campaigns including keyword research, on-page optimization, content optimization and link-building activities.
• Conducted website audits and SEO analysis to identify optimization opportunities.
• Worked on technical SEO elements including sitemap, robots.txt, redirects and website structure.
• Managed SEO reporting and keyword ranking analysis.
• Supported off-page SEO, outreach and content promotion activities.

Master of Computer Applications (MCA) - Alpha Technical College / Sam Higginbottom Institute of Agriculture, Technology & Sciences (2012)

Bachelor of Computer Applications (BCA) - Marwari College, Bhagalpur / IGNOU (2009)