Brand Manager at Continental Hospitals (2024-01 – Present)
Leading comprehensive brand strategy, visual identity development, internal branding initiatives, and digital marketing campaigns for healthcare organization.
- Designed and implemented comprehensive brand strategies aligned with organizational objectives, leading to increase in brand visibility and sustained growth
- Established brand identity guidelines (logo, typography, color palette) ensuring cohesive messaging and consistent representation across digital and offline channels
- Spearheaded employee advocacy programs to align teams with brand ethos, increasing employee satisfaction and brand loyalty
- Oversaw corporate events, awards ceremonies, awareness events and community outreach programs, reinforcing positive brand perception
- Worked closely with the Digital Marketing team to develop and implement effective cross-channel campaigns (SEO, SEM, social media, Meta Ads) that supported brand growth, increased lead generation, improved conversion rates, and enhanced website traffic
- Contributed to UI/UX design and functionality improvements to create a more user-friendly and improve website experience
- Produced branded videos and visual storytelling assets to elevate brand recall and drive audience engagement
- Partnered with Business Development and Community Marketing teams to amplify brand visibility through health camps, awareness drives, and corporate health checkups
- Collaborated with Community Marketing teams to bridge healthcare gaps in underserved populations, aligning with Continental Hospitals' inclusive care mandate
- Worked with the Continental Health Foundation to support charity drives, medical camps, and education programs, promoting long-term community health impact
Technical Lead - Graphic / Web / Video at Evoke Technologies (2023-01 – 2024-12)
Directed graphic design, web, and video projects with focus on branding and digital asset enhancement.
- Directed all graphic and branding projects, maintaining high-quality standards and consistency
- Collaborated with international teams to enhance digital assets and improve website aesthetics
- Developed innovative branding solutions to meet global market needs
Senior Motion Graphics Designer (LEAD) at Skillsoft Pvt Ltd. / SumTotal Systems (2013-01 – 2022-12)
Led video production and creative asset development for global marketing campaigns, managing in-house capabilities and event branding.
- Delivered brand-consistent multimedia content for global marketing campaigns, increasing audience engagement
- Built and managed in-house video production capabilities, reducing outsourcing costs by 50% while maintaining top-tier quality
- Conceptualized and designed tradeshow booths, event collaterals, and marketing materials that elevated brand presence at key industry events
Designer at Amazon.COM (2009-01 – 2012-12)
Contributed to print and digital design projects while maintaining brand compliance and design standards.
- Contributed to print and digital design projects while ensuring compliance with Amazon brand guidelines
- Maintained digital asset libraries and performed quality checks to uphold design standards
- Received accolades (Outstanding Star Performer) for driving significant process improvements and enhancing design workflows
