Director – Design & Digital Operations - AABSHA Enterprises Pvt. Ltd. - Noida, India
(2024-02)
- Built and scaled a 25+ person design, branding, and digital operations function; established UX governance frameworks, design system standards, and delivery playbooks that reduced design review cycles by 40% and improved on-time delivery across 12+ concurrent client accounts from 68% → 94%.
- Architected AI-assisted design workflows (generative UI, prompt engineering, conversational UX, agentic design systems) that reduced design iteration cycles by 35%, enabled single-designer project ownership, and improved team capacity utilization by 28%.
- Drove client acquisition and account growth strategy; converted 8+ enterprise design engagements through strategic UX presales, design leadership workshops, and thought leadership; scaled average account scope from $80K → $180K+ ARR per client over 18 months.
- Mentored and coached 12+ designers across fintech, healthcare, and enterprise platforms; built capability in AI tools, design tokens, accessibility compliance, and modern design systems; promoted 3 mid-level designers to senior roles and improved team retention to 92%.
Business Experience Designer – Design Leadership Track - HCL Technologies Pvt. Ltd. - Noida, India
(2021-06 - 2023-12)
- Led enterprise UX strategy and design delivery for 6 large-scale digital transformation programs (combined contract value $18M+), established design governance frameworks, reusable design-system assets, and hand-off playbooks adopted across 12+ product teams.
- Owned UX presales strategy—solutioning, estimation, discovery, and client storytelling—strengthening deal conversion across fintech, insurance, healthcare, and cybersecurity verticals; directly contributed to $2.4M ARR in new business by positioning design as a competitive differentiator.
- Delivered accessibility-led, customer-centric design across enterprise platforms; improved WCAG compliance audit scores from AA → AAA; reduced frontend development cycles by 28% through design system adoption and modular component architecture.
- Partnered with engineering, product, and C-suite leadership to align integrated experience solutions with business transformation goals; built trust through design-led workshops, user research storytelling, and data-driven recommendations that elevated design credibility across the organisation.
Technology Lead – Lead UX Analyst & Designer - Infogain India Pvt. Ltd. - Noida / Gurugram, India
(2018-12 - 2021-05)
- Directed UX strategy, research, and design execution for 8+ enterprise digital products; conducted discovery, competitive analysis, usability testing, and interaction design that informed $12M+ in product roadmap investments and improved user task success by 22%.
- Led research initiatives, including user personas, journey mapping, service blueprints, and information architecture that shifted product teams from assumption-driven to data-driven decision-making; improved product feature adoption by 18% through UX-informed prioritisation.
- Mentored a team of 6–8 designers across multiple concurrent programs; established UX documentation standards, design critique frameworks, and accessibility audit processes adopted team-wide; maintained consistent quality standards resulting in 95%+ client satisfaction ratings.
Senior Lead / Lead Technical Artist - Aristocrat Technologies India Pvt. Ltd. - Noida / Gurugram, India
(2014-06 - 2018-10)
- Led global UX and technical art teams of 35+ members across high-stakes casino gaming platforms; bridged design and engineering to deliver visual systems and technical optimisations while maintaining platform performance standards and shipped 15+ titles on-time and on budget.
- Designed and implemented scalable design systems, UI frameworks, and reusable component libraries adopted across 8+ product lines; reduced design-to-engineering handoff time by 32% and improved asset reusability by 40%, enabling faster iteration and feature deployment.
- Established UX processes, design documentation standards, mentoring programs, and cross-functional collaboration frameworks adopted team-wide and across geographies; team retention improved to 90% and 5 designers were promoted to lead roles during tenure.
Design & Broadcasting | Broadcast Graphics & Motion Design - Sahara India News Network, Vinay Jaiswal Creates, S1 News Channel
(2006 - 2014)
Delivered high-profile broadcast graphics, motion design, UI assets, and visual storytelling for premium sports and entertainment content, including Discovery, National Geographic, IPL, Champions Trophy, and 2008 Men's Cricket World Cup; built a creative foundation for visual communication excellence.
