Freelance Brand Consultant at Freelance (2024-11 – Present)
Brand Communication & Campaign Strategy for Personal care, Beverage and FMCG brands
- Crafting campaigns from scratch by understanding the business, marketing and communication objectives
- Scaling brands through digital campaigns - content strategy, Influencer marketing, overlooking performance marketing
- Liased with creative, content and production agencies to get creative work executed across Digital, ATL & BTL channels
Sr. Marketing Associate at Tech Mahindra (2021-10 – 2024-10)
- Brand Communication & Positioning - Positioning Cloud & Infra Service - Positioning CIS as a Secured and Profitable Service Delivered at Scale
- Agency Management - Liaised with creative agency, event agency, partners and internal stakeholders for campaign execution
- Creative Campaigns - 150+ | 4 RFP leads | Generated $100 mn
- Created IP property - Global Chess League - Led the conceptualisation framework and promoting it globally through social media and direct mediums
- Industry wise event industry-wide to showcase Tech M solutions and thereby establishing thought leadership
- GTM Strategy - Collaborate with cross functional teams - Sales, Delivery, Client partner, Creative, agencies etc, to drive campaigns and growth through out customer lifecycle and reduce lead time towards project acquisition
- Influencer Marketing - 20+ Soft Influencer marketing campaigns through Analyst Whiteboarding for clients on topics such as Cyber Security, Data Analytics etc.
- Digital Marketing LinkedIn Campaigns - Solution and Service Awareness through LinkedIn campaigns targeting C level executives
- Corporate Branding - Positioning Scale at Speed for the brand and covering the brand assets around it wrt concept cards, Brand Values & tonality, positioning etc.
Sr. Manager, Brand Planning & Strategy at Makani Creatives (2016-06 – 2021-08)
Brand Communication - Analyzing Consumer trends & demand, Competition, and the Brand offerings to propose a crisp and unique Communication for TOM Recall. Conceptualising & executing Brand & Celebrity Campaigns across mediums – ATL – TV, Print, OOH, Radio, BTL and Digital activities to achieve objectives.
- realme with Salman Khan & Shraddha Kapoor for flagship launches | Trending on YT and revenue of 500 cr+
- fbb with Sara Ali Khan & Varun Dhawan | Social media awareness and revenue generation increased by 20%
- GOQii with Akshay Kumar and many more
Business Executive at Cerebraplus Consulting (2015-04 – 2016-05)
- Digital Marketing – Social media marketing in generating awareness and increasing followers. Calendar planning with objectives and metrics. Measuring and reporting performance of campaigns.
- Brand Strategy - Establishing Brand Identity & Positioning and translating into Communication (Campaigns)
- Tata Realty - Commercial Divisions positioning for its 4 categories for its B2B audience from legacy companies to startups
- Fashor - Brand Identity and Positioning for a fast fashion brand catering to tier 1 and 2 cities
- Metro Shoes - Making the brand contemporary with millenials and Gen Z whilst retaining the loyalists
- Brand Planning – Annual calendar to help achieve Awareness, Brand recall, Brand equity, Sales, Brand / product launch etc.
- GTM Strategy - Establishing a company in the Indian market, aligning global brand values in the Indian context, sales channels, Digital marketing strategy, year long plan quarter wise, etc.
- Led the team of Creative & Strategy: to acquire new brands and execute campaigns by narrowing the brief from Marketing Objectives to Brand and Communication objectives and giving shape to campaigns.
- Influencer Marketing - On-boarding, planning and end to end execution.
- Metro Shoes with Raja Kumari & Santoshi Shetty
Project Coordinator at Packt Publishing (2012-04 – 2013-06)
- Marketing: Brand planning, Brand Strategy & communication activities done to achieve awareness and sales
- Sales: Client Acquisition through market intelligence and poaching strategy. Partnerships with internal and external stakeholders to improve network
- Project Management: Planning, implementing, monitoring, and closing the project within the scheduled time
