Nikita Thakur

Marketing & Brand professional with experience in influencer collaborations, brand partnerships, retail activations, content strategy, and campaign execution across fashion and retail brands. Skilled in market research, stakeholder coordination, and driving brand visibility through integrated digital and offline marketing initiatives. Passionate about building meaningful brand experiences, managing creator partnerships, and executing campaigns that enhance audience engagement and brand growth.

Brand Consultant (Marketing) - SM Merchandising House

(2026-02 - 2026-05)

• Led retail marketing through exhibitions, pop-ups, and offline activations.
• Built collaborations with multi-designer stores to support brand expansion.
• Managed influencer, stylist, and brand partnerships to enhance visibility.
• Coordinated campaign execution, vendor management, and stakeholder communication.

Brand & Marketing Associate - Sanvi Creation (Doriyaa) - Jaipur

(2025-03 - 2025-12)

• Executed content and marketing initiatives aligned with brand positioning.
• Coordinated influencer collaborations and creator outreach to enhance engagement.
• Conducted market research and competitor analysis to identify growth opportunities.
• Supported campaign execution, photoshoots, and retail marketing activities.

Social Media & Brand Intern - The Style Courtyard - Agra

(2024-05 - 2024-07)

• Executed Instagram content strategy, improving brand consistency and engagement
• Researched market trends and competitors to refine content direction
• Supported product presentation and customer coordination

Content Research & Coordination Intern - Handcrafted Tours - Jaipur

(2024-02 - 2024-04)

• Developed structured customer-facing content through research
• Assisted in itinerary planning and content execution
• Supported internal coordination and operations

Managing Director - Pitchers Craft - Jaipur

(2024 - 2025)

• Led execution of initiatives and managed team coordination and communication

Volunteer & Awareness Coordinator - Aashray Care Home

• Organized awareness campaigns and supported fundraising initiatives

B.Sc. - Biotechnology - Manipal University Jaipur (2022 - 2025)