Aug’20 – Present: JK Paper Ltd., New Delhi as Key Accounts and Business Development Manager
Responsibilities & significant accomplishments:
- Supervising a portfolio of 140 Crores/annum, with key customers developed within the last 2 years.
- Onboarded new brand owners like- Godfrey Phillips India, Mother Dairy, Page Industries, Micro Labs, Aurobindo Pharma, and many more.
- Managing North, South, and East Regions of India.
- Targeting and converting leading brand owners in Pharmaceutical, Home & Personal Care, Wines & Spirits, Foods & Beverages, Quick Service Restaurants, Electronics, E-Commerce.
- Working with clients like Nestle, Reckitt, Dabur, Himalaya; Cavinkare, Mc'Donalds & Yum Brands, and many more.
- Negotiating contracts with key clients and meeting established deadlines for the fulfillment of each client's long-term goals.
- Acting as the main point of contact between key clients and JK internal teams.
- Communicating and collaborating with the advertising, design, marketing, sales, and logistics departments to ensure that key clients’ needs are met.
- Mounting end customers (brand owners) and tie-ups for specifications nominations in the North/South/East Zones of India.
- Executing client research and identifying opportunities for account growth, account penetration, and market expansion.
- Safeguarding improvement in product development on feedback received from end customers and benchmarking against competitor’s products.
- Functioning on the launch and scale-up of new products developed by JK Paper Ltd.
- Steering workshops at customer's sites to help them understand existing portfolios, new developments, industry trends, and new advancements.
- Administering market intelligence regarding competitor’s activities, market prices and trends, product-wise sales, demand, and supply and reporting the same to upper management.
PREVIOUS EXPERIENCE
Jun’17 - Mar’20: Avery Dennison India Ltd., Gurugram as Business Development Manager -Home & Personal Care
Responsibilities significant accomplishments:
- Amplified the penetration of pressure-sensitive materials and grew Avery Dennison's share based upon a deep understanding of the Home & Personal Care market segment's packaging needs throughout India.
- Supervised Strategy development for Home & Personal Care segment throughout the Country.
- Operated closely with leading Brand owner's teams across the decision-making unit to drive decoration transfer from other labeling technologies to pressure-sensitive labeling technology and had Avery Dennison products specified for their product packaging.
- Ensured relationships throughout the ecosystem (end user, design house, container manufacturer, converter, equipment, and consumable manufacturers) to drive the above objective.
- Functioned closely with product management and sales team on optimization of the Product portfolio - Sales, Profitability, SKU optimization, and multi-generation product plan aligned regionally and nationally wherever possible.
- Managed Market communications development with Marcom (translating from global/local where necessary and possible.
Dec’14 – May’17: Huhtamaki, New Delhi as B2B Client Servicing Officer - Tube Laminates (Northern Region)
Responsibilities & significant accomplishments:
- Managed 21 new clients in the Northern Territory from the date of joining.
- Upsurged in the monthly value and volume turnover to an average of 3.5 Cr /month as against last year's base of 2 Cr /month.
- Operated as a single point of contact between the customer and Huhtamaki departments.
- Worked to establish Huhtamaki as a competent supplier for various packaging applications of end customers.
- Facilitated Troubleshooting on complaints from both internal and external customers & ensured better performance.
- Monitored the entire operations and managed a customer base of 30 against 16 (at the time of accepting the territory responsibility).
- Gathered the assigned yearly value and volume target set at the beginning of FY 16-17.
- Provided information regarding value and volume growth of 52% and 56% respectively.
- Examined the development of new clients in North, who contributed approx. 35% of the total monthly business.
- Networked with marketing, operations, purchase, and packaging development teams of clients.
- Recognized the packaging trends, competitive scenario, and completion of the information/feedback loop to help formulate products/services & strategies to maintain the company's leadership status in the packaging industry.
Jun’12 – Dec’14: ITC Ltd., Chandigarh, J&K and Himachal Pradesh as Area Sales Executive
Responsibilities & significant accomplishments:
- Supervised a team of 32 members, 28 salesmen, 2 team leaders, and 2 PSRs to drive channel sales.
- Established excellence in generating a revenue of 1.2 Crore in Q4 FY 13-14 against 60 Lacs in Q4 12-13.
- Honored with the Best Launch Execution Market Award for the Launch of Vivel Skin Nourishing Range, reviewed by the Regional Sales Manager of ITC Ltd. in 2013.
- Captured bulk Civil Supply orders of Soaps around 5 Tons through regular meetings and follow-ups with the higher government department officials.
- Won PCP KA VIRAAT Contest as ‘Leading Area Executive’ for the Northern area district out of 78 executives for Personal Care Products.
- Expertly developed markets in Himachal (Shimla Section), Jammu City & J&K Upcountry.
- Worked with premium brands like Fiama DI Wills, Superia, Vivel, Engage, Mangaldeep, AIM Matches & Homelites Matches.
- Smeared appropriate strategies to promote products across various channels/ levels using proper tools through trade inputs, merchandising, and customer contact.
- Influential in building up of New Stockiest channel in the assigned territory & Salesforce team development.
- Functioned for areas in Himachal and Jammu upcountry.
- Promoted new launches like Vivel Skin Nourishing Range & Engage Deodorant brand for ITC Ltd., in Jammu Section.
Preserved a database for all the claims and RFA’s of the distributors and ensured their timely submission to the finance department of the company.
