Abhishek Taya

Certified AJO Developer with 3.5+ years of experience in designing and executing personalized customer journeys and multi-channel campaigns. Skilled in Adobe Journey Optimizer (AJO), Adobe Experience Platform (AEP), and Braze, with expertise in real-time data integration, audience segmentation, and campaign orchestration. Proven ability to drive customer engagement and deliver measurable business outcomes through data-driven marketing strategies.

Consultant - Tredence

(2025-03)

• Built API-based transactional campaigns with real-time event triggers to deliver personalized customer experiences and messaging.
• Collaborated with business and cross-functional teams to design payload structures aligned with campaign objectives and data requirements.
• Monitored and managed customer journeys and campaigns during high-traffic holiday periods to ensure smooth execution and optimal performance.
• Worked extensively on Braze, creating, managing, and optimizing campaigns to improve engagement, conversion rates, and overall campaign performance.
• Worked on creating and configuring Custom Actions in AJO for integrating with external systems.
• Performed campaign audits and A/B testing to improve engagement, ROI, and conversion rates across Email, Push, and Web channels.

Packaged App Development Analyst - Accenture

(2022-12 - 2025-03)

• Designed and implemented personalized customer journeys using Adobe Journey Optimizer to deliver real-time customer experiences and improve engagement.
• Conducted Litmus testing and campaign analysis to optimize email performance and conversions.
• Configured real-time journeys with lookup personalization for better customer experiences.
• Developed reusable email assets to streamline campaign development and maintain brand consistency.
• Worked on dataset creation, schema design, and audience segmentation in Adobe Experience Platform using batch and streaming data.
• Implemented streaming data ingestion and API testing using Postman.
• Delivered impactful Proof of Concepts (PoCs) to demonstrate value, accelerating the adoption of personalized, data-driven marketing strategies.

Bachelor of Technology - Computer Science And Programming - Chitkara University - Punjab (2018 - 2022)

High School - 12th - Dyal Singh Public School (2016 - 2018)