Adarsh Ranjan Sahay
Digital Marketing Executive
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About
Marketing graduate with strong skills in content strategy, SEO and keyword research, and copywriting across ads, email and social media. Skilled in short-form video for Instagram Reels and YouTube Shorts, AI-assisted video creation with Google Flow, and bilingual (Hindi/English) content. Analytical, with advanced Excel and Google Analytics experience in turning data into clear insights and dashboards.
Confident communicator with a consultative approach to client engagement, lead qualification and relationship building across international markets.
Experience
Digital Marketing Executive - Sarvodaya Infotech - India
(2026-07)
- Joined as Digital Marketing Executive; first project was TruckSuvidha, followed by social media growth for FASTag Suvidha and GPS Suvidha. Currently working on upcoming TruckSuvidha projects.
- Results across YouTube and Instagram in the latest reporting cycle (TruckSuvidha):
- 50,433 Instagram views in 30 days, with 94% reach
- 5.8% YouTube thumbnail CTR, above the platform’s typical 2–4% benchmark
- Best-performing Short outperformed the channel’s typical range by up to 5.4x
- Grew the channels from the ground up to ~3,090 YouTube subscribers and 2,911 Instagram followers
- Shipped 13 Shorts in 28 days (~3 per week) without compromising quality or SEO discipline
- Built a bilingual (Hindi/Hinglish) content strategy centred on trust and verification, supported by a reel-format framework.
- I create AI videos using Google Flow and am currently learning Higgsfield.
Business Growth Executive - AdsRole LLC - Houston Taxes, USA
(2025-09 - 2026-05)
- Initiated first-touch conversations with inbound and outbound prospects seeking digital marketing solutions, pitching customized services including SEO, paid ads, web development and full-funnel digital marketing strategies.
- Acted as the primary point of contact during early-stage discussions, understanding business goals and guiding prospects toward conversion.
- Managed global clientele across Australia, the United States, the United Kingdom and the UAE, while expanding outreach to French and European markets.
- Applied a consultative, value-driven pitching approach that supported consistent client outcomes and deal progression.
Summer Internship – Marketing & Digital Strategy - CogniZen Innovations (BFSI Sector) - India
(2025-07 - 2025-09)
- Completed a structured internship in the Indian BFSI sector, including training on financial systems, taxation and investment planning.
- Tracked and reported on markets (NIFTY, Sensex, Gold) and assisted with research, documentation, client presentations and Daily Sales Reports to support sales pipelines.
- Conducted an academic research project on “Digital Trust and Transformation in Social Media Marketing in the Indian BFSI Sector,” analyzing consumer trust, content effectiveness and regulatory sensitivity.
- Proposed trust-centric digital marketing strategies based on data-driven insights and primary research findings.
Education
Bachelor of Business Administration (BBA) - Marketing - Galgotias University (2023-07 - 2026-09)
Business / Commerce, General - Kendriya Vidyalaya (2022-04)
