Prachi Joshi
BRAND STRATEGIST
About
I'm Prachi Joshi, a Brand Strategist and Creative Director with 5+ years of experience working with fashion, beauty, wellness, and lifestyle brands across India.
I co-founded Media Mingle, a boutique creative agency that helps premium brands build their digital identity from social media strategy and content direction to influencer marketing and PR.
Over the years I've scaled brand communities by up to 9x, led campaigns with influencers ranging from nano to 1M+ followers, and worked closely with founders to shape how their brands are seen, felt, and remembered.
My background in Fashion Communication gives me a sharp editorial eye , I don't just manage accounts, I build brand worlds.
Brands I've worked with span fashion labels, bridal couture, wellness clinics, salons, and F&B .
Experience
Experience 1
Title: Co-Founder & Strategy Director
Company: Media Mingle
Duration: 2022 – Present
Description:
"Boutique creative agency specialising in social media, brand strategy, influencer marketing, and PR for fashion and lifestyle brands. Clients include Asopalav, Label Japnah Gambhir, SIMS Studio, Neel Bridal Studio, Potenza Wellness, Blliis Salon, and Looks Salon."Experience 2
Title: Independent Brand Consultant
Company: Rock My Sales Agency
Duration: 2023
Description:
"Managed social media strategy and content direction for agency clients across F&B, fashion, and interiors — including Salt Café, Say Fontina, Bottles & Barrels, Desinoor, and Dessine Art."Experience 3
Title: Social Media Content Curator & Creative Lead
Company: Deebaco Pvt. Ltd.
Duration: 2020 – 2022
Description:
"Managed brand content, influencer marketing, campaign execution, and creative direction."Experience 4
Title: Visual Merchandiser
Company: UNIQLO
Duration: 2019
Description:
"Executed visual merchandising aligned with global brand standards."
Education
Degree
Bachelor of Design – Fashion Communication
Amity University, Noida
2015 – 2019
Certification
Digital Marketing & Communication
UpGrad
2023
