Adit Fotedar

An online advertising professional experience in AdOperations and Optimization.

ASSISTANT MANAGER - Jagran New Media

(2022-09)

An online advertising professional experience in AdOperations and Optimization.

• Providing solutions to Salesperson, understanding their requirements, helping them in media planning and executing the campaigns.
• Experience of working on DFP- GOOGLE AD MANGAER (GAM 360).
• Yield Optimization by analyzing data and helping them in achieving maximum CPM and revenue with available inventory.
• Working closely with the Sales Team and the client and suggesting /confirming regarding the optimizing the campaigns to improve the performance and ensure complete delivery of the booked impressions.
• Creation and modification of campaigns on GAM 360.
• End to end Campaign management and optimization to ensure timely completion of deliverables.
• Optimizing campaigns on GAM 360.
• Working on campaign metrics-CPC, CPCV, CPM, CPV, CTR.

TECHNICAL SUPPORT EXECUTIVE - CYBAGE SOFTWARE

(2021-06 - 2022-09)

An online advertising professional experience in AdOperations and Optimization.

• Providing Programmatic, Social and Search solutions to advertisers, understanding their requirements, helping them with media planning and executing the campaigns.
• Experience of working on various platforms like DV360, FB ADS MANAGER, GOOGLE ADS.
• Yield Optimization for the publishers by analyzing data and helping them in achieving maximum CPMs and revenue with available inventory.
• Been a part of Ad-tech organizations, working closely with tech and product teams and participating in product improvement with new features.
• Creation and modification of campaigns on DV360, Google Ads, and Facebook.
• Optimizing campaigns on DV360.
• Provide Ad Hoc/weekly reporting and post-campaign wrap-up data.
• Ad trafficking- uploading and assigning creatives.
• Creation of Whitelist Apps as a part of Application Audit requests.
• Screenshots of the creatives to show the client that ads are displaying.
• Campaign Set up, creating line items, working on monitoring how the campaign is working.
• Created Newsletter campaign. Reporting and pacing to check if the campaign is delivering the impression and clicks.
• Delivered all assigned tasks with maintaining quality hygiene.
• Learned and developed skills at a faster pace to be able to work with teams to deliver quality work.
• Worked on metrics -CTR, CPM, CPC.

SALES & MARKETING TRAINEE - CHEVROLET MOTORS

(2020-06 - 2020-07)

• Present, promote and sell products/services using solid arguments to be existing and prospective customers
• Perform cost-benefit and needs analysis of existing/potential customers to meet their needs
• Establish, develop, and maintain positive business and customer relationships
• Reaching out to customers leads through cold calling
• Expedite the resolution of customer problems and complaints to maximize satisfaction
• Achieve agreed upon sales targets and outcomes within schedule
• Coordinate sales effort with team members and other departments
• Analyze the territory/market's potential, track sales and status reports
• Supply management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
• Keep abreast of best practices and promotional trends
• Continuously improve through feedback

SALES EXECUTIVE - BAJAJ AUTO LIMITED

(2017-06 - 2017-07)

• Researched potential clients and markets to prepare for appointments.
• Performed cold-calling and follow-ups with leads to secure new revenue.
• Liaised with customers, management and sales team to better understand customer needs and recommend appropriate solutions.
• Set up appointments with potential and current customers to discuss new products and services.
• Coordinated trade shows and created marketing collateral to reach greater potential customers.

MBA - MARKETING - PUNE UNIVERSITY (2019 - 2021)

BBA - MARKETING - JAMMU UNIVERSITY (2016 - 2019)