Aditi Srivastava

Performance-driven Content Marketing & Brand Strategy professional with experience managing 16+ brands across B2B, B2C, and D2C sectors in a fast-paced agency environment. Skilled in content strategy, audience engagement, campaign execution, and platform-native storytelling across Instagram, LinkedIn, Meta, YouTube, Pinterest, and GMB. Experienced in building growth-focused content systems through trend analysis, performance insights, and strategic brand communication.

Social Media Marketing Strategist - Surelocal Technology

(2025-08)

Managed end-to-end content strategy and execution for 16+ brands across B2B, B2C, and D2C industries in a fast-paced agency environment.

• Developed platform-specific campaigns across Instagram, LinkedIn, Facebook, YouTube, Pinterest, Threads, and GMB to improve engagement and brand visibility.
• Built monthly content calendars aligned with audience behavior, engagement goals, and campaign objectives.
• Collaborated with design and performance teams to execute high-performing creatives, reels, and campaign assets.
• Analyzed content performance metrics including reach, watch time, saves, CTR, and audience insights to optimize strategy.
• Conducted competitor research, trend analysis, and audience mapping to strengthen brand positioning and communication.
• Led weekly client communication, reporting, and campaign discussions to ensure strategic alignment and timely execution.

Brand Management Intern - HDFC Bank

(2024-04 - 2024-06)

• Campaign Execution: Conducted 360° marketing initiatives across social, digital, and traditional channels to drive visibility.
• Audience Engagement: Refined brand messaging through market research, resulting in a 20% boost in engagement.
• Editorial Planning: Managed social media calendars and content strategy while collaborating with cross-functional teams to maximize ROI.

Social Media Executive - Shereal

(2022-08 - 2023-03)

• Performance Analytics: Analyzed campaign performance via Instagram Insights to enhance organic brand presence.
• Strategic Outreach: Drove client acquisition and strategic outreach to expand business and optimize revenue.
• Content Calendar Management: Spearheaded the development of impactful visual content and engagement strategies to boost follower growth.

MBA - Marketing - Amrita Vishwa Vidyapeetham (2023-08 - 2025-08)

Master of Science - Business Analytics & Systems (Digital) - University at Buffalo School of Management, The State University of New York (2023-08 - 2025-08)

Bachelor of Arts - Journalism and Mass Communication - Babu Banarasi Das University (2020-09 - 2023-07)