Srishti Gupta

Results-driven marketing professional with 6+ years of experience across marketing, business development, key account management, content strategy, and client relationship management. Experienced in driving revenue growth within the HoReCa sector, executing brand campaigns, managing high-value accounts, and supporting integrated marketing initiatives. Skilled in influencer research, campaign coordination, content creation, negotiation, and customer engagement.

Backed by a PGPM in Marketing with a strong understanding of branding, digital marketing, and consumer-focused communication strategies.

Key Account Manager - Hyperpure by Zomato

(2025-02)

• Drove revenue growth by acquiring HoReCa clients including restaurants, cafes, and caterers through the Hyperpure platform.
• Managed and retained key accounts while ensuring consistent month-on-month revenue growth through proactive relationship management.
• Resolved client concerns related to pricing, product availability, service quality, and payment terms to improve client satisfaction and retention.
• Collaborated with operations and finance teams to facilitate credit facilities, bulk orders, and smooth last-mile delivery.
• Competed effectively against LOTS, Metro, and Udaan by positioning superior pricing, quality, and service reliability.

Marketing Intern - LG Electronics India Pvt. Ltd.

(2024-02 - 2024-05)

• Created an event calendar aligning LG's branding activities with key seasonal and tropical observance days.
• Researched and evaluated influencers, analysed content performance, and built influencer databases for multiple campaigns.
• Assisted in executing brand campaigns including International Women's Day, LG Product Launch, LG Together Against Cancer, and K-POP Contest.
• Developed Q1 newsletters, event flow documents, scripts, creative briefs, and FAQ sheets.

PRT – English - Mount Litera Zee School

(2021-04 - 2022-05)

• Designed interactive lesson plans and activity-based sessions that improved student engagement and learning outcomes.
• Organised debates, poetry recitations, and drama events to enhance communication and public speaking skills.
• Conducted personalised assessments and maintained regular parent communication to support student development.

IT Bid Specialist (Freelancer) - Lex Empressa Infotech Pvt. Ltd.

(2020-04 - 2021-12)

• Successfully secured IT project bids on Upwork, Freelancer, and Truelancer during COVID-19.
• Coordinated with IT delivery partners and managed outsourcing processes for project execution.
• Strengthened communication, negotiation, and client handling capabilities while working remotely.

PRT – Computers & English - St. Xavier's Public School

(2019-10 - 2021-03)

• Taught English and Computer Science to primary students, covering phonetics, grammar, MS Office tools, and internet safety practices.
• Built foundational technical literacy through hands-on computer lab sessions and interactive learning.

Business Development Executive - Digital Dronacharya Pvt. Ltd.

(2018-07 - 2019-09)

• Generated new business opportunities through networking, cold calling, email marketing, SMS campaigns, and social media outreach.
• Prepared and delivered business proposals, negotiated with clients, and achieved sales targets.
• Supported lead generation and client acquisition strategies for business expansion.

Marketing Intern - Business Elevators Pvt. Ltd.

(2017-07 - 2017-07)

• Managed marketing activities for a restaurant billing system software targeting local food and beverage vendors.
• Identified restaurant pain points and customer preferences to support product development and sales expansion strategies.

PGPM - Marketing - IBS Gurgaon (2025)

MCA - Master of Computer Applications - Guru Jambheshwar University of Science & Technology, Hisar (2021)

BCA - Bachelor of Computer Applications - Guru Jambheshwar University of Science & Technology, Hisar (2019)