Aditya Rai
MBA (Marketing & Finance)
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About
Data-driven MBA (Marketing & Finance) candidate proficient in market research, financial modeling, and business analytics. Experienced in leveraging MS Excel, Power BI (DAX), and SQL to extract actionable insights, drive lead generation, and optimize distributor networks. Proven track record of conducting primary research across 200+ consumer touchpoints and supporting strategic business growth.
Experience
Marketing Intern - Exide Industries Limited
(2026-06 - 2026-07)
- Conducted primary market research and customer surveys across 200+ retail outlets to map emerging demand trends.
- Assisted senior management in expanding the regional dealer network by 12%, enhancing distributor engagement strategies.
- Aggregated and structured multi-source market data using MS Excel, improving sales forecasting efficiency by 15%.
- Prepared detailed analytical reports and presented field observations to support cross-functional business decisions.
Education
Master of Business Administration - Marketing & Finance - GL Bajaj Institute of Technology and Management (2025 - 2027)
Bachelor of Commerce - B.Com - Deen Dayal Upadhyaya Gorakhpur University (2022 - 2025)
Class XII - Kendriya Vidyalaya No. 1, Gorakhpur (2020 - 2022)
Class X - Kendriya Vidyalaya No. 1, Gorakhpur (2018 - 2020)
