Aditya Singh Kushwah

Digital Marketing and Ad Operations Professional with 5+ years of experience across programmatic advertising, campaign operations, publisher management, paid media, and digital campaign delivery. Hands-on experience with Google Ad Manager 360, DV360, Google DFP, Google Ads, Facebook Ads, and programmatic guaranteed (PG) and PMP deals across CTV, video, in-app, and display inventory. Experienced in campaign setup, monitoring, pacing, delivery, optimization, QA, ad tag implementation, troubleshooting, revenue analysis, and stakeholder coordination.

Strong analytical and problem-solving approach with advanced Microsoft Excel, KPI reporting, eCPM and impression analysis, and technical support for publisher integrations.

Assistant Manager – Digital Communication at CyberMedia Research Limited (2022-10 – Present)

• Manage programmatic guaranteed (PG) and private marketplace (PMP) campaigns across CTV, video, in-app, and display inventory.
• Operate Google Ad Manager 360, DV360, and Google DFP for campaign management, publisher management, inventory optimization, and programmatic operations.
• Handle campaign setup, monitoring, delivery, pacing, and optimization to support client objectives, campaign performance, and revenue growth.
• Perform campaign and inventory QA, investigate delivery gaps, and coordinate with publishers and internal teams to resolve implementation and campaign issues.
• Monitor key performance indicators including impressions, ad requests, eCPM, revenue, and delivery trends; identify anomalies and optimization opportunities.
• Generate and analyze daily, weekly, and monthly performance and revenue reports using structured data and Microsoft Excel.
• Support publisher onboarding onto Auxo Ads and provide technical assistance for ad tag generation, implementation, troubleshooting, and ad delivery.
• Manage publisher relationships and coordinate with cross-functional stakeholders to resolve ad delivery, implementation, monetization, and campaign-related issues.
• Support media planning and inventory sourcing to align available supply with campaign requirements and delivery targets.

Senior Executive – Social Media, Google Ads & CRM at Boodmo (Smart Parts Online Pvt. Ltd.) (2021-04 – 2022-06)

• Managed Google Ads and Facebook Ads campaigns and supported paid media activities aligned with digital marketing objectives.
• Monitored campaign and customer activities, maintained structured reporting, and coordinated with relevant teams to resolve operational queries.
• Maintained client and campaign data in Microsoft Excel and handled customer queries through Freshdesk CRM.
• Managed social media accounts and supported digital promotions to improve brand visibility and campaign execution.

Bachelor of Engineering (B.E.) in Mechanical Engineering – Shri Krishna Institute of Technology & Management, RGTU

Higher Secondary (10+2) – Model Foundation H.S. School, MPBSE

High School – Model Foundation H.S. School, MPBSE