Ad Operations Specialist - Adapts Media - MENA Region
(2024-01 - 2026-03)
Sector: Digital advertising & marketing | Market: MENA Region
- Managed and optimized multi-channel paid campaigns across Google Ads, Meta Ads.
- Handled campaign setup, tracking, and daily optimization across global markets to improve performance and efficiency
- Planned and allocated budgets based on performance trends, seasonality, and audience insights to maximize results
- Optimized campaigns using data-driven decisions to improve conversion rates and reduce cost per lead
- Conducted A/B testing on creatives, messaging, and targeting to improve CTR and lead quality
- Improved tracking and attribution using GA4 to enhance campaign insights
- Focused on reducing low-quality traffic and improving overall campaign efficiency and ROI.
Senior SEO Analyst - Adapts Media - MENA Region
(2022-12 - 2024-12)
Sector: Digital advertising & marketing | Market: MENA Region
- Conducted keyword research to support SEO strategy and improve search visibility
- Implemented on-page SEO, including meta tags, content optimization, and structure improvements
- Analyzed website performance using Google Analytics and applied data-driven optimizations
- Collaborated with content teams to create SEO-friendly, high-quality content
- Worked with developers on technical SEO, including site speed and mobile optimization
- Performed competitor analysis to identify opportunities and improve rankings.
Senior SEO Executive - Mediatrenz - India, USA, UAE
(2021-09 - 2022-11)
Sector: Digital Marketing | Market: India, USA, UAE
- Conducted on-site and off-site analysis of client websites to identify improvement opportunities
- Prepared detailed technical reports covering on-page and off-page SEO factors
- Used tools like SEMrush and Ahrefs to track performance and generate insights
- Worked with Google Analytics and Search Console to monitor website performance and optimize results.
Content Writer & SEO Executive - MTF InfoTech Pvt Ltd - USA
(2020-01 - 2020-12)
Sector: Digital Advertising | Market: USA
- Wrote and managed content, including articles and blogs, for various clients
- Applied off-page SEO techniques (Backlinks Building) to improve visibility
- Created SEO-optimized content to support organic growth
- Worked on affiliate marketing activities to drive traffic and engagement
- Improved organic search rankings through content and SEO strategies
Relationship Manager - Religare Health Insurance Corporation Ltd - India, UAE
(2017-11 - 2019-01)
Sector: Health Insurance | Market: India, UAE
- Made outbound calls to clients to pitch health insurance products and resolve queries
- Achieved daily, weekly, and monthly sales targets consistently
- Assessed client needs and recommended suitable insurance products
- Maintained strong and professional relationships with clients
- Managed daily MIS reporting and maintained accurate records.
